Google Ads Team Lead (Paid Media Leadership, Strategy & Performance Management) - Volunteer Role

About the role

The Donovan's Venom, INC. is a non‑profit 501(c)(3) tax‑exempt organization dedicated to taking music, art, and entertainment to those who need it most. It serves impaired or deprived individuals who lack the means or access to musical, visual, comedic, and other alternative forms of liberation through fine art and entertainment.

The Google Ads Team Lead is responsible for leading the organization’s Google Ads function, including campaign strategy, team management, and performance oversight. This role ensures that paid media efforts are structured, optimized, and aligned with organizational goals while driving measurable results across campaigns. Operating at the intersection of paid media strategy, team leadership, and performance optimization, the role is critical to scaling visibility, engagement, and conversions through Google Ads.

Responsibilities

• Paid Media Strategy & Direction
  • Define and lead Google Ads strategy across campaigns
  • Align campaigns with organizational priorities
  • Establish clear performance goals
• Team Leadership & Management
  • Lead and support Google Ads Specialists and contributors
  • Assign work based on campaign needs
  • Provide guidance, feedback, and direction
• Campaign Oversight
  • Oversee campaign execution across Search, Display, YouTube/video
  • Ensure campaigns are structured and implemented correctly
• Performance Management & Optimization
  • Monitor campaign performance across the team
  • Identify areas for improvement
  • Drive optimization efforts
• Budget Oversight
  • Manage and allocate advertising budgets
  • Ensure efficient use of ad spend
  • Google Ad Grants (if applicable)
  • Optimize budget distribution across campaigns
• Analytics & Reporting
  • Review performance data and reports
  • Provide insights to leadership
  • Ensure reporting is clear and actionable