Google Ads Specialist (Campaign Execution, Optimization & Performance Management) - Volunteer Role

About the role

Position Overview The Google Ads Specialist is responsible for the hands-on execution, management, and optimization of Google Ads campaigns across the organization. This role focuses on implementing campaigns, managing performance, and continuously improving results through data-driven optimization. Operating at the intersection of campaign execution, analytics, and performance improvement, this role is critical to driving traffic, engagement, and conversions through paid media.

Responsibilities

• Campaign Setup & Execution: Build and launch Google Ads campaigns, including Search campaigns, Display campaigns, YouTube/video campaigns (as applicable); Configure Keywords, Targeting, Bidding strategies
• Campaign Management: Monitor and manage active campaigns; Ensure campaigns are running effectively; Maintain alignment with campaign goals
• Performance Optimization: Analyze campaign performance; Optimize for Click-through rate (CTR), Conversions, Cost efficiency; Continuously improve results
• Keyword Research & Targeting: Conduct keyword research; Identify high-performing opportunities; Refine targeting strategies
• Ad Copy Development & Testing: Create and test ad variations; Optimize messaging for performance; Align copy with brand and campaign goals
• Conversion Tracking: Support setup and monitoring of conversion tracking; Ensure accurate measurement of results; Optimize campaigns based on conversion data
• Analytics & Reporting: Track and analyze campaign data; Provide updates on Performance Insights; Support reporting processes
• Budget Utilization: Monitor campaign budgets; Optimize spend for maximum impact; Support efficient use of ad grants or funds
• Cross-Functional Collaboration: Work with Marketing team (campaign messaging); Programs (initiative alignment); Ensure cohesive campaign execution
• Compliance & Best Practices: Ensure campaigns follow Google Ads policies; Maintain account health
• Documentation & Process Support: Maintain documentation for Campaign structures, Optimization strategies; Support consistent workflows
• Continuous Improvement: Test new strategies and approaches; Stay current with Google Ads updates; Improve campaign performance over time

Requirements

• 1–3 years of experience with Google Ads
• Paid media campaign execution
• Understanding of Campaign structure, Keywords and targeting, Basic performance metrics

Qualifications

• Experience with Google Ad Grants (nonprofit preferred)
• Google Analytics
• Experience in nonprofit or mission-driven organizations
• Experience in remote teams

Skills

• Campaign Execution: Builds and manages campaigns; Ensures proper setup and implementation
• Data Analysis & Optimization: Uses data to improve performance; Applies testing and iteration
• Attention to Detail: Ensures accuracy in campaign setup; Monitors performance consistently
• Performance Focus: Tracks metrics and outcomes; Optimizes campaigns for results
• Communication: Coordinates with marketing teams; Provides clear updates
• Problem Solving: Identifies performance issues; Adjusts campaigns to improve results

Schedule

• Estimated Commitment: 10-15 hours per week
• Flexible schedule
• Participation in marketing and campaign meetings required
• Fully remote