Google Ads Manager (Paid Media Strategy, Campaign Management & Performance Optimization) – Volunteer Leadership Role

About the role

The Donovan's Venom, INC. is a non‑profit 501(c)(3) tax‑exempt organization dedicated to taking music, art, and entertainment to those who need it most. It serves individuals lacking the means or access to musical, visual, comedic, and alternative forms of liberation through fine art and entertainment. The Google Ads Manager is responsible for planning, executing, and optimizing paid advertising campaigns using Google Ads to increase visibility, engagement, and conversion across the organization’s programs and initiatives. This role ensures that advertising efforts are strategic, data‑driven, and aligned with organizational goals, while maximizing performance and return on ad spend (or grant utilization, if applicable). Operating at the intersection of marketing strategy, analytics, and campaign execution, this role is critical to driving awareness and growth through paid media.

Responsibilities

• Develop and manage Google Ads strategy
• Identify target audiences and campaign objectives
• Align campaigns with organizational priorities and initiatives
• Create and manage Search campaigns
• Create and manage Display campaigns
• Create and manage YouTube/video campaigns (if applicable)
• Configure targeting, keywords, and bidding strategies
• Monitor campaign performance and metrics
• Optimize for Click‑through rate (CTR)
• Optimize for Conversions
• Optimize for Cost efficiency
• Continuously improve campaign results
• Conduct keyword research
• Identify high‑performing and relevant keywords
• Adjust targeting strategies based on performance
• Develop and optimize ad copy
• Align messaging with marketing and brand voice
• Test variations for performance improvement
• Manage advertising budgets effectively
• Optimize allocation across campaigns
• Ensure efficient use of funds or ad grants
• Track and analyze campaign performance
• Track and analyze traffic and conversions
• Provide regular performance reports
• Translate data into actionable insights
• Implement and monitor conversion tracking
• Ensure accurate measurement of campaign outcomes
• Optimize campaigns based on conversion data
• Work with Marketing (campaign alignment)
• Work with Programs (content and initiatives)
• Work with Development (campaign goals tied to fundraising or outreach)
• Ensure cohesive messaging and targeting
• Ensure campaigns follow Google Ads policies
• Maintain account health and performance standards
• Maintain documentation for campaign structures
• Maintain documentation for performance insights
• Maintain documentation for optimization strategies
• Continuous improvement: test new strategies and approaches
• Improve campaign performance over time
• Stay current with Google Ads updates and best practices

Requirements

• 2–4 years of experience with Google Ads
• Paid media campaign management
• Strong understanding of campaign structure
• Keyword targeting
• Performance optimization

Preferred Qualifications

• Experience with Google Ad Grants (nonprofit preferred)
• Google Analytics experience
• Experience in nonprofit or mission‑driven organizations
• Experience in remote teams

Skills

• Campaign Strategy & Execution – builds and manages effective campaigns, aligns ads with organizational goals
• Data Analysis & Optimization – interprets performance data, improves results through optimization
• Attention to Detail – ensures accuracy in setup and tracking, monitors performance consistently
• Budget Management – allocates resources effectively, maximizes impact of spend
• Communication – works across marketing and program teams, translates data into clear insights
• Problem Solving – identifies underperforming areas, adjusts strategy to improve results

Schedule

• Estimated commitment: 10–15 hours per week
• Flexible schedule
• Participation in marketing and campaign meetings required
• Fully remote