Google Ads Specialist (Campaign Execution, Optimization & Performance Management)

Key Responsibilities

• Campaign Setup & Execution
• Build and launch Google Ads campaigns, including:
• Search campaigns
• Display campaigns
• YouTube/video campaigns (as applicable)
• Configure:
• Keywords
• Targeting
• Bidding strategies
• Campaign Management
• Maintain alignment with campaign goals
• Performance Optimization
• Analyze campaign performance
• Optimize for:
• Click-through rate (CTR)
• Conversions
• Cost efficiency
• Continuously improve results
• Keyword Research & Targeting
• Identify high-performing opportunities
• Refine targeting strategies
• Ad Copy Development & Testing
• Create and test ad variations
• Optimize messaging for performance
• Align copy with brand and campaign goals
• Conversion Tracking
• Support setup and monitoring of conversion tracking
• Ensure accurate measurement of results
• Optimize campaigns based on conversion data
• Analytics & Reporting
• Track and analyze campaign data
• Provide updates on:
• Performance
• Insights
• Budget Utilization
• Monitor campaign budgets
• Optimize spend for maximum impact
• Cross-Functional Collaboration
• Work with:
• Marketing team (campaign messaging)
• Programs (initiative alignment)
• Ensure cohesive campaign execution
• Compliance & Best Practices
• Ensure campaigns follow Google Ads policies
• Maintain account health
• Documentation & Process Support
• Maintain documentation for:
• Campaign structures
• Optimization strategies
• Support consistent workflows
• Continuous Improvement
• Test new strategies and approaches
• Stay current with Google Ads updates
• Improve campaign performance over time

Minimum Qualifications

• 1–3 years of experience with:
• Google Ads
• Paid media campaign execution
• Understanding of:
• Campaign structure
• Keywords and targeting
• Basic performance metrics

Preferred Qualifications

• Experience with:
• Google Ad Grants (nonprofit preferred)
• Google Analytics
• Experience in nonprofit or mission-driven organizations
• Experience in remote teams

Core Competencies

• Campaign Execution
• Builds and manages campaigns
• Ensures proper setup and implementation
• Data Analysis & Optimization
• Uses data to improve performance
• Applies testing and iteration
• Attention to Detail
• Ensures accuracy in campaign setup
• Maintains performance consistency
• Performance Focus
• Tracks metrics and outcomes
• Optimizes campaigns for results
• Communication
• Coordinates with marketing teams
• Provides clear updates
• Problem Solving
• Identifies performance issues
• Adjusts campaigns to improve results

Work Environment

• Fully remote
• Fast-paced, performance-driven marketing environment
• Collaborative across marketing and program teams

Important Disclaimer

This is a volunteer position and does not constitute employment.

We are onboarding individuals who are ready to contribute immediately.

Please only apply if you are prepared to begin within the next 14 days.

Location

Associated Location

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Thank you for your interest in joining The Donovan’s Venom.

To be considered for this role, please ensure your application includes:

• A current resume
• Responses to all application questions (thoughtful and complete)
• A brief overview of your strategic experience and areas of impact

We encourage applicants to be intentional and specific in their responses, as this role requires a high level of strategic thinking and active contribution.

Important Considerations

• This is a volunteer executive leadership role requiring consistent engagement
• Applicants must be able to begin within 14 days
• Incomplete or low-effort applications will not be considered

We are seeking individuals who are ready to contribute, build, and lead in real time.