Google Ads Specialist

Responsibilities

• Develop, launch, and manage Google Ads campaigns across Search, Performance Max, Display, and other relevant campaign types
• Monitor campaign performance and make strategic optimizations to improve lead quality, conversion rates, and return on ad spend
• Conduct keyword research, search term analysis, and account audits
• Identify trends in search behavior and proactively adjust campaign strategies to capitalize on emerging opportunities
• Analyze campaign data to diagnose performance issues and implement effective solutions
• Collaborate with Account Managers to align advertising strategies with client goals and business objectives
• Present campaign performance and recommendations to clients in a professional and easy-to-understand manner
• Track and report on key performance metrics using Google Ads, Google Analytics, and other reporting tools
• Stay current on Google Ads platform updates, industry trends, and best practices
• Continuously seek opportunities to improve campaign performance, internal processes, and overall client results

Qualifications

• 3+ years of hands-on Google Ads management experience
• Proven track record of successfully managing and optimizing paid search campaigns
• Strong understanding of campaign structure, bidding strategies, conversion tracking, and performance analysis
• Experience with Google Analytics and Google Tag Manager
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Ability to manage multiple accounts and priorities in a fast-paced environment
• Comfortable presenting campaign performance and recommendations directly to clients