Google Advertising Specialist

About the role

The Danvers – area SaaS platform company is seeking a digital advertising specialist to lead their Google Ads strategy, organic search, and other advertising programs including SMS and LinkedIn.

Responsibilities

• Lead the development and execution of Google Ads campaigns
• Optimize organic search strategies to improve website visibility
• Manage and optimize SMS and LinkedIn advertising efforts
• Utilize PPC and SEO tools to enhance online presence
• Collaborate with cross-functional teams to align advertising goals with business objectives

Requirements

• Knowledge of Google Ads, PPC, and SEO tools
• Some knowledge of email marketing and direct mail
• Experience with digital advertising platforms
• Strong analytical skills to measure campaign performance
• Ability to work independently and manage multiple projects simultaneously

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field
• 2+ years of experience in digital advertising or a similar field

Skills

• Google Ads proficiency
• SEO and PPC optimization
• Email marketing and direct mail experience
• Project management and collaboration skills

Pay

A minimum salary of $50,000 per year based on experience, plus incentive bonus.

Schedule

The position is full-time, in-office Monday through Friday.