Google Ads Optimization Specialist

Company Description Okay Ventures is a fast-growing direct-to-consumer ecommerce company focused on delivering high-quality, affordable products across its owned and operated brands. The organization is powered by a global team that connects shoppers with tailored solutions through modern, data-driven commerce. Beyond revenue, Okay Ventures emphasizes a people-first culture that values open communication, collaboration, and ongoing career development. The company supports fresh thinking and self-starters, offering team members opportunities to grow while contributing to the future of digital retail. Professionals who share this mission of delivering quality at scale in a responsible way will find an environment where their impact is recognized. Role Description The Google Ads Optimization Specialist is a full-time, on-site role based in Mumbai, responsible for managing and optimizing Google Ads campaigns across multiple ecommerce brands. This role involves performing keyword research, structuring ad groups, writing and refining ad copy, and implementing bid strategies to maximize ROI. The specialist will monitor campaign performance daily, conduct A/B tests, analyze metrics, and make data-driven adjustments to improve click-through rates, conversion rates, and cost efficiency. Collaboration with marketing, product, and design teams is expected to ensure alignment between ads, landing pages, and broader campaign objectives. The role also includes preparing performance reports, presenting insights to stakeholders, and contributing to continuous improvement in paid media strategies. Qualifications Strong analytical skills and data analysis capabilities to interpret campaign metrics and drive optimization decisions.Clear and effective communication skills to collaborate with cross-functional teams and present performance insights.Hands-on experience with optimization techniques for Google Ads, including bid management, keyword refinement, and A/B testing.Project management skills to plan, execute, and track multiple campaigns and initiatives simultaneously.Proficiency with Google Ads, Google Analytics, and related PPC management tools.Experience in ecommerce or digital marketing environments, preferably in direct-to-consumer businesses.Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.Ability to work on-site in Mumbai, prioritize tasks effectively, and adapt to a fast-paced, growth-oriented setting.