Performance Marketing Specialist – Google Ads

PaydAds is a performance marketing agency that helps brands grow through data-driven strategies and creative campaigns. We specialize in paid media, SEO, conversion optimization, and full-funnel marketing. Our mission is to turn marketing spend into measurable revenue and long-term growth. We work with ambitious brands that want clarity, accountability, and scalable results.

About the role

This role is responsible for building, managing, and optimizing Google Ads campaigns for our clients. You will own account structure, keyword and audience strategy, bidding, and performance reporting. You will work with the growth team and report to the Performance Lead. This role matters because Google Ads is a core channel for our clients' lead and sales growth, and your work directly impacts their ROAS and scalability.

Responsibilities

• Develop and execute Google Ads strategies (Search, Display, YouTube, Performance Max).
• Manage campaign setup, structure, targeting, and bid strategies.
• Optimize keywords, ad copy, and landing pages for conversion and quality score.
• Implement and maintain conversion tracking (GA4, GTM) and attribution.
• Analyze performance data and deliver clear client reporting.
• Collaborate with creative and landing page teams on assets.
• Run A/B tests on ads and landing pages.
• Report on KPIs and recommend optimizations to hit targets.

Requirements

• 2+ years hands-on experience managing Google Ads accounts.
• Strong knowledge of Search, Display, and/or YouTube campaigns.
• Experience with conversion tracking, GA4, and GTM.
• Comfort with spreadsheets and performance reporting.
• Understanding of quality score, bidding, and auction dynamics.

Preferred Qualifications

• Google Ads certifications (Search, Display, etc.).
• Agency or multi-client experience.
• Experience with Performance Max or Shopping campaigns.
• Exposure to international or multi-market Google Ads.

KPIs / Success Metrics

• ROAS and target CPA/CPL achievement.
• Quality score and ad relevance improvements.
• Conversion rate and conversion volume.
• Click-through rate and cost per click efficiency.
• Campaign scalability and budget pacing.

Benefits

• Growth opportunities and a clear path to senior roles.
• Performance-based incentives tied to client results.
• Flexible work model (remote-first with optional office).
• Learning & development budget for courses and certifications.
• Competitive compensation and benefits.

Why Join PaydAds

We're a high-growth team where your work directly impacts client revenue and our culture. We value ownership, testing, and clear metrics over vanity. You'll have the freedom to innovate and the responsibility to deliver. If you want to be in an impact-driven environment that rewards performance and transparency, this is the place.