Google Ads Team Lead

Company Description ZenIQ is building a next-generation marketing platform designed specifically for B2B marketers working in Account-Based Marketing environments. The platform connects account-centric marketing activities and responses across the enterprise, giving teams a clear view of target account coverage, reach, and engagement. ZenIQ enables marketers to manage target account lists as a system of record and control consistent messaging across platforms, channels, and teams. With this insight, B2B marketers can deliver high-value account-centric experiences that drive pipeline volume, velocity, and value. The platform makes advanced data capabilities accessible without requiring specialized data skills or complex IT integration. Role Description The Google Ads Team Lead is a full-time, on-site role based in Barrackpur-I. This role is responsible for planning, executing, and optimizing Google Ads campaigns to support ZenIQ’s account-centric marketing objectives. The Google Ads Team Lead oversees a small team, assigning tasks, monitoring performance, and ensuring campaigns are aligned with client goals and platform best practices. Daily responsibilities include keyword research, ad copy development, bid and budget management, performance analysis, and reporting on campaign outcomes. The role collaborates closely with marketing, data, and client-facing teams to refine targeting strategies, improve conversion rates, and identify opportunities for continuous improvement. Qualifications Required:6+ years of hands-on Google Ads management with a proven track record of driving measurable revenue growth for major brands2+ years in a leadership role managing, mentoring, and developing PPC specialists or digital marketing teamsExpertise across all Google Ads campaign types: Search, Shopping, Performance Max, Display, Video, and Demand GenExperience managing enterprise-level accounts with monthly budgets of $100K+ across multiple marketsStrong strategic thinking with the ability to translate business goals into actionable campaign plansProficiency in Google Analytics 4, Google Tag Manager, Data Studio/Looker Studio, and bid management platformsDemonstrated ability to balance hands-on execution with team leadership and client managementExcellent stakeholder communication skills — comfortable presenting to C-level executivesFor Corporate Account Experience:Experience managing corporate Google Ads accounts with monthly invoicing and credit linesFamiliarity with MCC (My Client Center) structures for multi-brand or multi-regional clientsUnderstanding of corporate billing workflows, budget approvals, and finance reconciliationProven ability to coordinate with Google Ads account managers for credit increases, escalations, and strategic supportPreferred:Google Ads certifications (Search, Shopping, Display, Video)Experience scaling teams (hiring, onboarding, performance management)Background in agency or in-house teams serving international brandsFamiliarity with CRM integration (Salesforce, HubSpot) and marketing automation platformsExperience with A/B testing frameworks, incrementality studies, or MMM (Marketing Mix Modeling)Key Competencies:Leadership: ability to inspire, coach, and hold team members accountableOwnership: driving outcomes, not just outputsStrategic execution: balancing big-picture thinking with tactical precisionCollaboration: working effectively across strategy, creative, analytics, and client teamsAdaptability: thriving in fast-paced, high-growth environments