Director of Google Ads

Position Overview

The Google Ads Department Head leads Leads Near Me's paid search operations across a portfolio of auto repair shop clients in the U.S. and Canada. This role owns campaign strategy, team performance, and the technical infrastructure that makes everything trackable and accountable — including conversion tracking across Google Ads and CallRail, Google Tag Manager implementation, and the internal training systems that keep the team sharp. This is not a hands-off leadership role. You'll be deep in the platforms, setting the standard, and building the processes others follow. This is a full-time, in-office role based in Duluth, GA.

Key Responsibilities

• Department Leadership

• Own the Google Ads department's performance outcomes across the full client portfolio

• Manage, mentor, and develop the LSA Manager and any Google Ads specialists on the team

• Build and maintain SOPs for campaign setup, optimization, reporting, and QA

• Collaborate with sales on new client onboarding and set realistic performance expectations

• Campaign Strategy & Oversight

• Set campaign strategy across client accounts — search, LSA, and any emerging Google ad formats

• Conduct regular account audits and ensure campaigns are structured for maximum performance

• Own budget allocation recommendations and monthly performance reviews with internal stakeholders

• Stay ahead of Google Ads platform changes and translate them into actionable updates for the team

• Conversion Tracking & Tag Management (Core Requirement)

• Build, audit, and maintain conversion tracking across Google Ads and CallRail for the full client portfolio

• Set up and manage Google Tag Manager (GTM) containers — including tags, triggers, and variables — for accurate call and form conversion tracking

• Ensure CallRail number pools, call flows, and Google Ads integrations are correctly configured and firing

• Troubleshoot tracking discrepancies, broken tags, and attribution issues across accounts

• Establish a QA process so every new account launches with verified, tested tracking from day one

• Train the team on conversion tracking fundamentals, GTM best practices, and CallRail configuration so they can identify and flag issues independently

• Training & Documentation

• Develop and deliver internal training on Google Ads, conversion tracking, GTM, and CallRail

• Build a training library — SOPs, video walkthroughs, and QA checklists — that new hires can onboard from

• Run ongoing team education sessions as platforms evolve

• Performance Expectations

• Success in this role is measured by:

• - Zero undetected conversion tracking failures across the client portfolio

• - All new accounts launching with verified, tested conversion tracking on day one

• - Team is trained and capable of handling first-level tracking issues independently

• - SOPs exist/up-to-date for every core department workflow within the first 90 days

• - Department retention and team performance scores trending upward

Qualifications

• 3–5 years of hands-on Google Ads management experience, preferably in an agency setting

• Expert-level knowledge of Google Tag Manager — containers, tags, triggers, variables, previewing, and debugging

• Deep experience with CallRail — number pools, tracking sources, Google Ads integration, and call attribution

• Proven ability to build and audit conversion tracking setups from scratch and diagnose attribution issues

• Strong enough technical knowledge to train others, write documentation, and QA their work

• Experience managing a team or mentoring junior media buyers

• Google Ads Search Certification required; Google Analytics and/or Tag Manager certifications a strong plus

• Experience in auto repair, home services, or local lead generation is a strong plus

• Comfortable presenting performance data and tracking setups to internal leadership

About Leads Near Me®

Leads Near Me® is a digital marketing agency based in Duluth, Georgia, serving auto repair shops across the U.S. and Canada. We specialize in Auto Repair Marketing and are known for our ability to Effortlessly Increase Car Count™. With hundreds of shops in 43 states and Canada, we manage $20M+ annually in Google ad revenue and continue to be one of the fastest-growing marketing agencies for auto repair.

Benefits

• Paid time off

• Employee assistance program

• Flexible spending account

• Health insurance

• Health savings account

• Life insurance

• Vision insurance

• Relocation assistance

Work Environment and Physical Requirements

This role is in-office at our Duluth, GA location. Regular use of a computer, phone, headset, and video conferencing is required. Must be able to remain in a stationary position for extended periods. Reasonable accommodations will be made to enable qualified individuals with disabilities to perform essential job functions.

Compensation

Compensation:
- Base Salary (commensurate with experience)
- 401(k)
- Health, dental, and vision insurance
- Paid time off

About the Role

The Google Ads Department Head leads Leads Near Me's paid search operations across a portfolio of auto repair shop clients in the U.S. and Canada. This role owns campaign strategy, team performance, and the technical infrastructure that makes everything trackable and accountable — including conversion tracking across Google Ads and CallRail, Google Tag Manager implementation, and the internal training systems that keep the team sharp. This is not a hands-off leadership role. You'll be deep in the platforms, setting the standard, and building the processes others follow. This is a full-time, in-office role based in Duluth, GA.