Google Ads Specialist, Team Lead

Position Objective

The Digital Marketing Specialist & Team Lead is responsible for planning, implementing, and optimizing paid search campaigns across search engine platforms while providing leadership and strategic direction for the digital marketing team.

Qualifications

• Minimum of five years of digital marketing or related experience, including at least three years in a PPC Specialist or similar role.
• Two years of experience leading or mentoring a team.
• Strong understanding of search engine marketing principles and best practices.
• Mastery of managing and optimizing paid search campaigns on platforms like Google Ads and Bing Ads.
• Proficiency with CRM systems, customer service software, keyword research tools, bid management platforms, and web analytics tools.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
• Strong understanding of Google Tag Manager and conversion tracking implementation.

Essential Functions

• Develop and execute effective SEM strategies to drive targeted traffic, leads, and conversions through paid search campaigns.
• Conduct thorough keyword research to identify high-value and relevant search terms.
• Create, manage, and optimize paid search campaigns on platforms such as Google Ads, Bing Ads, and other search engine advertising platforms.
• Monitor campaign performance, including click-through rate, conversion rate, and cost per acquisition.
• Perform regular analysis of campaign data to identify trends, insights, and areas for improvement.
• Adjust bidding strategies, ad copy, and targeting settings to optimize campaign performance and achieve objectives.
• Set up and configure conversion tracking pixels, tags, or scripts to accurately measure key conversion actions, such as form submissions, purchases, or downloads.
• Stay current with industry trends, best practices, and new opportunities in search engine marketing.
• Collaborate with the LAG team to align paid search campaigns with overall partner goals and strategies.
• Generate weekly reports on campaign performance with actionable insights and recommendations.

Leadership & Team Management Responsibilities

• Serve as the primary point of contact for the digital marketing team, ensuring alignment with organizational goals and strategies.
• Provide mentorship, training, and professional development for junior digital marketing specialists.
• Oversee task delegation, workflow prioritization, and campaign execution to maintain efficiency and quality.
• Conduct regular team meetings to review performance, troubleshoot issues, and drive continuous improvement.
• Analyze campaign performance across multiple accounts and provide high-level strategic recommendations.
• Monitor industry trends and competitor strategies to keep campaigns competitive and innovative.
• Establish best practices for campaign execution, monitoring, and reporting.
• Implement standardized reporting processes to measure success, track KPIs, and ensure ROI.
• Conduct regular audits of accounts and campaigns to identify inefficiencies, errors, or opportunities.
• Work closely with the Partner Relations, SEO, and web design teams to ensure consistent messaging and branding across digital channels.
• Collaborate with sales and Partner Relations to align digital marketing strategy with partner acquisition and retention.
• Evaluate and implement new tools, automation, and AI-driven solutions to streamline campaign management.
• Develop and implement Standard Operating Procedures for campaign setup, reporting, and optimization.
• Foster a culture of continuous learning through A/B testing and data-driven decision-making.