Golden State Cider - Marketing Brand Manager

Job Summary

The Brand Manager reports to the CEO and is a key member of the leadership team. The Brand Manager owns all aspects of brand planning, marketing communications, developing and utilizing customer insights, designing and executing marketing campaigns, executing sales enablement programs to increase revenue, strategizing with leadership to maximize sales growth, and product development and product lifecycle activities. This position requires a hybrid of leadership ability and "hands on" development and execution of the marketing function for all Sonoma Craft products.

Job Responsibilities

• Leadership & Oversight
  - Manages the Marketing Department
  - Manages the department budget and incorporates cost-saving ideas.
  - Collaborate with leadership to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products.
  - Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for the organization.

• Direct To Consumer (DTC)
  - Manages branding for two (2) Taproom Operations (Locations: Sebastopol & San Francisco), with plans for expansion/growth.
  - Develop and oversee all direct-to-consumer (DTC) marketing initiatives, including online sales, tasting room promotions & expansions, and Marketing programs.
  - Develop and execute strategies to grow brand awareness, drive traffic, and increase sales.
  - Develop training that ensures the Marketing & Sales teams deliver consistent brand messaging across email, social media, and e-commerce platforms.
  - Develop product launches, seasonal campaigns, and special promotions tailored to consumer segments.
  - Effectively communicates and shares department updates and needs in advance with operations and fulfillment teams to ensure smooth order processing and exceptional customer experience.
  - Maintain brand integrity, education, and history across all consumer touchpoints.

• Compliance
  - Collaborate with the CEO, Accounting, HR, and Sales teams to ensure all marketing, labeling, and promotional materials meet compliance standards. Including ABC, TTB, and all other state and federal alcohol regulations.
  - Stay current on changes in alcohol marketing and shipping laws (including DTC regulations across states) and advise internal teams regularly.
  - Partner with legal compliance departments and distributors/vendors to maintain proper licensing and documentation for DTC and wholesale activities.
  - Serve as a liaison between marketing, operations, and compliance to ensure all campaigns meet legal and brand standards.

Skills & Qualifications

• Bachelor’s Degree: MBA preferred
• Experience in Cider, Beer and Spirits preferred
• A minimum of five (5) years related marketing experience
• Outstanding leadership qualities with the ability to motivate others
• Track record of proven and effective marketing strategies developing brands for small businesses with a grass roots mentality
• Public Relations experience with existing relationships
• Capable of understanding and interpreting syndicated market data and internal sales data in ways that turn that data into actionable marketing strategies
• Highly developed communication skills set including strong analytical skills, a hands-on approach, roll up one’s sleeves and be a self-starter

Travel Requirements

Occasional travel required (up to 25%), with locations throughout California

Office Hours/Location

This position is a remote position with working days of Monday through Friday, 8:00AM - 4:30pm (subject to change).

Physical/Mental Requirements

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; and stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision.

Compensation & Benefits

Compensation range is $95K Annually - $125K Annually Compensation is determined based on non-discriminatory, business-related factors, including but not limited to, training, experience, education and/or professional certifications, geographic location, and market data.

Benefits at Sonoma Craft include:

• Health Care Coverage
• Dental & Vision Insurance
• Monthly Wellness Allowance
• Paid Time Off
• Company Holidays
• Cider & Beer Allotments
• 401(k) Retirement Plan