Marketing Director, Brand Management
About the role
The Marketing Director, Brand Management role at Swisher is responsible for leading the strategic direction, growth, and profitability for a portfolio of brands within the company's broader brand ecosystem. This role involves developing and implementing brand and business strategies that align with company objectives, market dynamics, and consumer trends.
Responsibilities
Develop and implement brand and business strategies for the product portfolio aligned with company objectives, market dynamics and consumer trends
Own financial responsibility for the brand portfolio, including annual planning, forecasting and delivery of revenue, profit and share targets
Lead brand positioning, architecture and marketing activation to build equity and engagement
Manage relationships with influencers and other external marketing partners
Lead pipeline development in partnership with R&D to drive meaningful innovation and product optimization
Build, mentor and lead a high-performing team of professionals. Foster a culture of collaboration, agility and accountability
Oversee go-to-market strategies tailored for convenience store retail, digital platforms and emerging channels. Partner with sales to optimize distribution and pricing strategies
Serve as a senior cross-functional partner, collaborating with manufacturing, supply chain, finance, sales, legal, insights and business analytics teams to ensure brand growth is sustainable and scalable
Lead, manage and develop a team of Brand Managers and marketing professionals
Qualifications
Bachelor’s degree in Marketing, Business Administration or related field; MBA strongly preferred
10+ years of progressive brand management or general management experience in consumer packaged goods
Proven success in managing large-scale brands and scaling emerging brands
Experience leading cross-functional teams and managing P&L
Strong familiarity with convenience store and mass merch retail, digital commerce and omnichannel strategies
Expertise in consumer insights, brand positioning and integrated marketing communications
Strong understanding of innovation lifecycle management, from concept to commercialization
Excellent communication and storytelling skills, with the ability to translate data into compelling narratives for executive audiences
Exceptional leadership, team development and communication skills
Passion for innovation and building brands with cultural relevance
Demonstrated leadership capabilities, including team development, internal and external stakeholder management and strategic influence
What We Offer
Base salary and bonus program
Medical, dental, vision, life insurance effective on date of hire
Generous 401(k) Plan
Defined Contribution Plan
Paid vacation and paid holidays
Tuition reimbursement
Contact Information
Email: All official emails will come from an @Swisher.com address
Website: Verify job listings and contact details on https://careers.swisher.com
Important
We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.