Director, Brand Management

Angi At a Glance

• Founded in 1995 as Angie’s List and rebranded in 2021
• Global company with 9 brands in 8 countries and employees worldwide
• Homeowners have turned to us for 300 million home projects and counting

About the role

The Director of Brand Management will help tell the right stories to the right people in the right places across Angi’s marketing program.

Responsibilities

• Define high-level brand positioning for homeowners and home service professionals
• Partner with channel and creative leads to develop evergreen messaging playbooks and creative testing roadmaps from an audience-first point of view
• Develop campaign platforms that express high-level brand strategy and multichannel briefs that bring them to life, spanning various channels
• Build and own Angi’s homeowner and pro integrated marketing calendars, including laddered calendars for specific audience segments, marketing initiatives, and/or product roll-outs, and coordinate cross-functionally to execute
• Monitor and report on competitor brand positioning and campaigns
• Utilize AI across all of your workflows to achieve higher quality and throughput simultaneously

Requirements

• 6-10 years in brand management, integrated marketing, or brand strategy
• A builder: you’ve created things from scratch – strategic frameworks, campaign briefs, integrated marketing calendars, messaging playbooks – and made them stick in complex organizations
• A genuine generalist: you understand how TV campaigns work, how CRM performs, what makes social content travel, and how PR fits into a campaign – not just conceptually, but practically
• An influence-without-authority operator: you've owned brand direction in organizations where you didn't control every channel, and people followed because the thinking was worth following
• Evidence-based: your recommendations are grounded in audience research, brand tracking, market data, and channel performance — not instinct alone
• A sharp writer and communicator: your briefs are clear, your thinking is sound, and you’re persuasive with both performance- and creative-oriented leadership
• A nimble thinker: you can define the problem, propose multiple solutions, and iterate, quickly and flexibly
• An AI enthusiast: you are an early adopter, rigorous explorer, and high volume user of Claude, ChatGPT, and competing or complementary AI tools

Qualifications

• Experience at large consumer brands, two-sided marketplaces, and/or global brands is a big plus

Skills

• Strategic thinking
• Collaboration and teamwork
• Communication and writing skills
• Project management
• Market research and analysis
• Brand management
• Integrated marketing
• AI and data analytics

Benefits

• Competitive year-end performance bonus
• Equity package
• Medical, dental, vision packages
• Flexible vacation policy
• Pet discount plans
• Retailer matching

Pay

$150,000 - $230,000, commensurate with experience and performance

Schedule

N/A