Director, Brand Management

About the role

For our client, we are seeking a Director Brand Management to join the team of a leader in the Real Estate & Construction space. This role will shape brand and customer engagement initiatives that strengthen market presence and business impact. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Real Estate & Construction environment.

Responsibilities

• Define brand positioning for diverse homeowner and professional segments
• Craft market-specific strategies to tailor communications effectively
• Collaborate with creative teams to develop messaging playbooks and testing frameworks
• Create and manage comprehensive multichannel campaign platforms
• Oversee the company's integrated marketing calendars for strategic initiatives
• Monitor competitor brand strategies and campaigns
• Advocate for innovative marketing channels based on strategic insights
• Integrate AI tools into workflows for enhanced efficiency

Qualifications

• 6-10 years in brand management or integrated marketing
• Proven track record of building strategic frameworks and integrated marketing calendars
• Broad understanding of various marketing channels including TV, CRM, and social media
• Ability to influence without direct authority and lead through strategic thinking
• Strong analytical skills, grounded in audience research and market data
• Exceptional writing and communication skills for clarity and persuasion
• Quick thinker who can adapt and iterate solutions effectively
• Experience with AI tools such as Claude and ChatGPT is a plus

Benefits

• Full medical, dental, and vision coverage
• Flexible vacation policy to promote work-life balance
• Year-end performance bonuses and equity package
• Pet discount plans available
• Retirement plan with company match (401K)
• Opportunity to work with motivated colleagues on impactful challenges

Pay

$150,000 – $230,000 annually

Schedule & Location

Remote - US based candidates only, no visa sponsorship available