Brand Manager/Director

About Us

We are Pro Athlete, Inc., an eCommerce company specializing in creating a world-class customer and employee experience while selling sporting goods and apparel through online platforms such as JustBats, JustGloves, JustPaddles, Field General, and our private label brands. We have a Major League caliber culture, a passion for what we do, and we love to have fun. Alignment with our Core Values is a must.

Core Values

• We live out our Core Values
• We have genuine curiosity
• We make every detail matter
• We have each other’s backs
• We take the high road
• We are operationally predictable with no surprises
• We stay connected
• We hold each other accountable
• We put our pride aside
• We create a drama-free work zone
• We never get complacent
• Self-driven work ethic — you must be a self-starter who is resourceful, loves taking initiative, and sees things through to completion
• Genuine curiosity and the desire to learn — we need employees who are innovative and adaptable

Responsibilities

• Develop and implement the overarching brand strategy and vision for all brands (private label and retail), setting and enforcing brand guidelines and guiding the vision for each brand. The Brand Manager/Director is responsible for the strategy, not the visuals.
• Align creative efforts with consumer insights and market trends.
• Work with an in-house marketing team to create or refine each brand’s customer persona — helping to determine who the customer is and what products they want.
• Partner with senior leadership to ensure brand strategies align with organizational goals and resonate with target audiences.
• Lead creative teams, including designers, photographers, videographers, copywriters, social talent, and external agencies, providing clear direction and feedback.
• Oversee the creation and assist the Creative Team with the approval of all customer-facing content, ensuring brand consistency across email, social, web, video, print, packaging, and advertising.
• Monitor the visual and tonal representation of all brands across channels.
• Collaborate with Product Development on high-level product design and concepting to ensure brand cohesion and product creation that meets the needs of the desired customer base.
• Serve as the final arbiter of brand voice, ensuring that all content is aligned with the established brand narrative.
• Craft each brand’s story, identify the customer base, and ensure all creative efforts align with that narrative.
• Willingness to wear multiple hats on the creative side.
• Other duties as reasonably assigned.

Requirements

• Bachelor’s Degree in Marketing, Communications, Graphic Design, Art, Photography, related field, or equivalent experience.
• 5+ years brand management experience, preferably in a leadership role.
• 2+ years experience in eCommerce, private label, and/or retail preferred.
• Experience working with photographers, videographers, graphic designers, and stylists.
• Experience with packaging design is a plus but not essential.
• Attention to detail and highly organized.
• Understanding of lifestyle apparel landscape, sporting goods, and appreciation for the relationship between sports and apparel/products.
• Shopify experience is a plus but not essential.
• Baseball and pickleball knowledge/experience is preferred.