Sr. Marketing Program Manager

About the role

The Stanford GSB Admissions Office seeks a Senior Marketing Program Manager to help shape the future of Stanford GSB Admissions marketing for the MBA and MSx programs. This role will develop and execute innovative, multi-channel programs that put Stanford GSB on the radar of the world’s most promising future leaders.

Responsibilities

• Develop and execute new marketing strategies and programs to reach prospective students and move them through awareness to consideration and application.
• Support the GSB Admissions upper funnel marketing strategy to reach applicants with relevant content through development of a social media marketing program and playbook.
• Launch campaigns that spark conversation, not just applications.
• Create upper-funnel campaigns that generate genuine engagement and community buzz, turning passive viewers into active participants in the GSB story.
• Launch and manage relevant GSB Admission social media accounts (e.g. TikTok) from conception to launch and growth.
• Gather learnings and insights to create social media playbooks for continued growth, as well as new platform launches.
• Incubate, recruit, train and oversee the GSB student content creator community to develop authentic storytelling on behalf of the GSB.
• Design and lead a groundbreaking program that transforms current GSB students into content creators and brand ambassadors, giving them the tools, training, and creative freedom to showcase their real experiences across TikTok, Instagram, LinkedIn, and more.
• Oversee the production of short-form video content supporting GSB Admissions initiatives across multiple social channels.
• Use data and insights to recommend new approaches to drive engagement with target audiences, on different social channels.
• Work closely with GSB Admissions leadership, team members, and other GSB teams (Comms, Marketing MBA and MSx Programs, Career Management Center and more) to brainstorm, connect and collaborate.
• Track and measure the success of our social media strategies using tools available to us by channel.
• Represent GSB Admissions and work with stakeholders (students, faculty and alumni) to oversee content production management that converts prospects to applicants through content marketing campaigns.
• Cover coordination with stakeholders across the GSB and university (Stanford Communications, Dean’s Communications, MBA/MSx programs, Career Management Center, and other departments) to identify marketing content partnership opportunities.
• Partner with GSB initiatives teams to advocate for applicant-focused content.
• Oversee content creation projects with students, faculty, and alumni contributors.
• Lead cross-departmental content development initiatives from concept through production and launch.
• Implement integrated marketing communications and brand strategy, across a variety of channels (i.e., digital and print).
• Create a multi-platform content strategy that adapts individual pieces of content across platforms (TikTok, LinkedIn, Instagram, web).
• Leverage Stanford University tools (AirTable, Cision) to build and maintain a content library including, for example, video series, Q&A sessions, application resources, and student generated content.
• Show a willingness to try new things and learn.
• Conduct competitive benchmarking and analyze campaign/program/service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
• Analyze performance data to develop and refine posting strategies and content optimization.
• Monitor admissions marketing best practices and trends across social digital channels.
• Report analytics from TikTok, Instagram, LinkedIn and website to inform content strategy and budget.

Qualifications

• Bachelor’s degree and five years of relevant experience; or a combination of education and relevant experience.
• Previous experience in program and/or services marketing.
• Ability to drive cross-functional groups toward a common goal.
• Experience with project management and the ability to manage multiple projects simultaneously.
• Understands how to implement integrated marketing programs across channels including digital and print.
• Experience with market research and data analysis.
• Demonstrated problem solver.
• Excellent written and oral communication and presentation skills.
• Ability to work a hybrid schedule.
• Ability to work occasional evenings and weekends.