Marketing Program Manager

About the role

You’ll run our virtual workshop motion end to end — from identifying the right topics and audiences to planning the calendar, coordinating speakers, hosting the live experience, and ensuring follow-up turns engagement into pipeline.

This is a high-agency operator role. You should be equally comfortable deciding what program to run next, writing the brief, keeping cross-functional partners aligned, troubleshooting live event operations, and making sure every lead gets routed and followed up correctly.

Responsibilities

• Own the virtual workshop program end to end - define the strategy, build the calendar, develop themes and topics, coordinate speakers, manage production, host sessions, and run post-event follow-up
• Develop compelling program ideas — identify the highest-leverage topics for enterprise buyers, admins, and practitioners by partnering with Sales, Product Marketing, Customer Success, Field, and Product
• Run live operations flawlessly — manage registration flows, speaker prep, rehearsal, platform logistics, audience moderation, demos, timing, troubleshooting, and post-event assets
• Drive lead management and follow-up — ensure attendee and engagement data are captured cleanly, segmented appropriately, routed quickly, and translated into thoughtful follow-up with the right teams
• Measure what works and improve it — define success metrics across attendance, engagement, conversion, influenced pipeline, community participation, and program ROI; then use the data to refine the motion
• Build the operating system behind the programs — create repeatable processes, templates, calendars, workflows, and reporting that let the function scale without losing quality
• Operate with strong judgment under constraint — prioritize the highest-leverage programs, keep many moving parts on track, and maintain a high bar for execution

Requirements

• You’ve run demand generation programs that required strong coordination across content, audience strategy, operations, and sales follow-up
• You’ve owned webinars, workshops, events, community programs, or similar engagement motions from concept through execution and measurement
• You’re energized by end-to-end ownership and know how to turn a rough idea into a well-run, repeatable program
• You have strong judgment on what topics and formats will resonate with enterprise audiences and drive meaningful engagement
• You’re highly organized and operationally sharp, you can keep calendars, stakeholders, systems, and follow-up moving without dropping details
• You communicate clearly and comfortably in live environments, whether you’re hosting a webinar, briefing speakers, or working through last-minute issues
• You’re somewhat technical and can translate product value into clear, compelling programming for enterprise audiences
• You thrive in fast-moving, ambiguous environments where the playbook is still being built

Qualifications

• Experience in demand generation or community marketing at a B2B SaaS company
• Experience marketing to technical or developer-adjacent audiences, especially in enterprise software
• Experience owning webinar platforms, registration workflows, lead routing, reporting, and campaign operations
• Experience building or scaling an enterprise customer community program
• Comfort partnering closely with Sales and Customer Success on follow-up motions and pipeline outcomes
• Strong instincts for process design, project management, and operational rigor
• Experience with marketing automation, CRM workflows, and event tooling