Marketing Manager
The Sanderling · Kitty Hawk, NC · 1 wk ago
On-siteMarketingFull-time
Key Responsibilities
- Manage the execution of the marketing calendar, marketing materials and creative assets, ensuring strict adherence to brand standards and visual identity guidelines.
- Support the development and promotion of seasonal offers, packages, and activations across all resort outlets, including Spa, Food & Beverage, and Activities.
- Cook up timely website updates and digital content refreshes across owned channels and third-party listings to maximize property visibility and reputation.
- Own email marketing calendar and create emails that pair the right message with the right audience.
- Serve as the on-property liaison to the social media agency, ensuring creative output aligns with campaign strategy and brand storytelling direction established by the Regional Marketing Director.
- Afford yourself to assist with influencer and media stay coordination, including content tracking, asset management, and internal communications to maximize earned media impact.
- Organize, optimize, and resize resort photography for deployment across marketing platforms, booking channels, and digital directories; provide hands-on support for brand photoshoots.
- Partner cross-functionally with resort teams to anticipate marketing needs, surface opportunities, and ensure consistent brand presentation at every guest touchpoint.
Qualifications
- Minimum 3 years experience in marketing, ideally within hospitality, resort, or lifestyle brand environments.
- Proficiency in Canva and/or Adobe Creative Suite (InDesign, Photoshop, Illustrator), with a strong visual eye and the ability to translate brand standards into creative that resonates.
- Working knowledge of digital content platforms, CMS tools, social media management systems, and email marketing platforms.
- Excellent organizational, communication, and time management skills with the ability to manage competing priorities and deadlines across multiple resort departments.
- Collaborative mindset with a proactive, solutions-oriented attitude and a genuine passion for delivering elevated guest experiences.
- Flexibility to work occasional evenings and weekends in support of on-property events, content capture, and seasonal activations.