Brand Development Manager - San Francisco / Bay Area
Core Responsibilities and Activities
- Distributor & Market Management
- Build and maintain strong relationships with distributor partners to drive focus, accountability, and execution in market
- Carry out regular ride-withs and market work-withs alongside distributor teams
- Align on priorities, programming, and execution plans with State Manager guidance
- Account Development & Sales Execution
- Identify, target, and secure new placements across on-premise and off-premise accounts
- Drive menu placements, features, displays, and promotional activity
- Maintain and grow key account relationships to increase velocity and visibility
- Market Activation
- Execute strategic samplings, events, and activations that support account development and brand growth
- Identify high-impact local opportunities to increase trial and awareness
- Performance & Reporting
- Track and report weekly activity, account progress, and market insights
- Utilize internal tools and reporting to provide visibility to State Manager and leadership
- Brand Representation
- Serve as a brand ambassador in market, delivering education to trade, distributor partners, and consumers
- Support local content aligned with brand standards
- Compliance & Operations
- Ensure all activities comply with company policies and state/local regulations
- Manage budget and expenses responsibly and in a timely manner
- 2–5+ years of experience in beverage alcohol, distributor sales, or related industry
- Experience working within the three-tier system (California experience strongly preferred)
- Proven ability to build relationships and drive results in a competitive market
- Self-starter with strong organizational and time management skills
- Able to work flexible hours including nights and weekends
- Valid driver’s license and reliable transportation
- The expected base salary range for this position will be determined based on experience, qualifications, and overall alignment with the role, with eligibility for performance-based incentives.
- The position also includes a comprehensive benefits package including medical, dental, vision, 401(k), monthly auto allowance, and flexible paid time off.
- Flexible work from home options available.
- Compensation: $80,000.00 - $90,000.00 per year
- Company: Round 2 Spirits
- Location: San Francisco / Bay Area
- Job Type: Full-time
- Industry: Beverage Alcohol
- Founded: 2023
- Company Mission: Develop innovative, disruptive, and iconic spirits brands that capture consumers' imagination and create memorable, shared experiences.
- First Brand Launched: Weber Ranch 1902 Vodka!
Qualifications
Compensation & Benefits
Additional Information
Crafting Legends, pouring memories.
Our mission at Round 2 Spirits is to develop innovative, disruptive, and iconic spirits brands that capture consumers' imagination and create memorable, shared experiences.
As our name implies, we’ve done this before. We were founded by a small group of seasoned executives – all close friends – who previously worked together to create and lead prominent global spirits brands. With Round 2 Spirits, we recognized a tremendous opportunity to leverage our collective experience to identify scalable consumer opportunities for innovative products that aren’t being addressed by today’s brands.
Building a team of top industry talent who all share a commitment to building high-quality, world-class artisanal spirits, we've officially launched our first brand, Weber Ranch 1902 Vodka!