Go-To-Market Operations Manager

ESSENTIAL FUNCTIONS

• CRM Management and Optimization (HubSpot):
  • Own day-to-day administration, configuration, and optimization of HubSpot CRM.
  • Maintain data accuracy, integrity, and compliance across all records, pipelines, and workflows.
  • Implement automation to streamline lead management, opportunity tracking, and renewal workflows.
  • Develop and maintain CRM dashboards and reports that provide actionable insights to sales and leadership.
  • Serve as the internal HubSpot expert, coordinating with external consultants for advanced configuration or integrations.
  • Maintain and optimize all lead-generation forms, including testing and refining form fields, workflows, and A/B variants to maximize conversion rates and provide Sales with high-quality, actionable lead data.
• Sales Operations and Forecasting:
  • Manage the pipeline review and forecasting process, ensuring data reliability and timely reporting.
  • Support the Head of New School Partnerships in developing performance dashboards and sales scorecards.
  • Track attainment against individual and team KPIs; identify trends and assist in corrective actions.
  • Cook with finance to reconcile bookings, renewals, and forecasting accuracy.
  • Provide operational support for sales planning, quota setting, and incentive tracking.
• Process Improvement and Execution:
  • Own end-to-end process design, system integrations, and governance to enable effective renewal management, lead handoffs, and CRM upload.
  • Maintain and update sales playbooks, proposal templates, and contract workflows.
  • Train sales and account teams on process changes, CRM best practices, and reporting tools.
  • Identify process bottlenecks and recommend practical, data-driven improvements.
  • Support the testing and deployment of new HubSpot tools and AI-enabled features to improve GTM efficiency and conversion performance.
• Cross-Functional Coordination:
  • Act as the operational link between Sales, Marketing, and Service Delivery to ensure smooth execution of go-to-market activities.
  • Partner with Marketing to align campaign tracking and lead attribution reporting, and to optimize lead form landing page experience, including A/B testing to improve conversion rates.
  • Cook with the GTM Operations Analyst to manage contract flow, renewals tracking, and reporting deliverables.
  • Facilitate consistent communication between GTM teams and delivery leaders to align forecasts and resource planning.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Business, Marketing, Data Analytics, or related field; MBA a plus.
• 5+ years of experience in sales operations, revenue operations, or GTM enablement roles.
• Hands-on experience managing HubSpot CRM.
• Strong analytical, research, and reporting skills; proficiency in Excel and dashboard tools.
• Demonstrated ability to synthesize data and translate insights into actionable recommendations.
• Detail-oriented, process-minded, and able to manage multiple priorities in a fast-paced environment.
• Excellent collaboration and communication skills across teams.