General Manager/Vice President of Commercial Operations

Key Responsibilities

• Own revenue, margin, and EBITDA across all business lines; develop annual operating plans and growth targets; manage pricing, costs, and margin expansion.
• Drive scalable sales strategies across direct and partner channels; optimize lead generation and conversion; strengthen marketing positioning and messaging.
• Oversee service delivery teams including RCM, Medical Billing, PPO Negotiations, and Membership Plans; implement process improvements and automation initiatives.
• Serve as executive escalation point for key customer matters; lead retention and NPS improvement strategies; ensure exceptional onboarding and service delivery.
• Recruit, train, and manage high-performing teams; define goals, monitor performance, and foster a culture of accountability and results.
• Represent the company at conferences, webinars, and industry events; produce thought leadership content and maintain a professional presence in the PPO and healthcare space.

Qualifications

• 10+ years of progressive leadership experience, including top business or sales leadership roles (General Manager), ideally in dental organizations.
• Demonstrated success at leveraging influence to deliver effective strategic business and sales outcomes and continuous improvement initiatives.
• Bachelor’s degree in business management or related field preferred.
• Prior P&L ownership and experience leading multi-service or multi-business lines is required.
• Dental or medical industry experience is required (DSO, consulting, revenue cycle, practice management, or dental technology).
• Track record of scaling revenue and improving margins.
• Ability to travel to company events, co-travel nationally with sales/field service representatives, etc.