General Manager - Optical

Job Description

As the GM, you are not just running a store; you are setting the pace, inspiring your team, and driving a culture where customers come first, results matter, and every win is celebrated. If you are ready to lead with curiosity, urgency, and vision, this is where your career takes center stage.

What You’ll Do

• Oversight of all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcement of company policies.
• Leadership, training, and development of associates through consistent coaching, feedback, and growth opportunities.
• Monitoring store performance and guiding associates to deliver outstanding customer and patient experiences from start to finish.
• Partnering with the Doctor to ensure every patient receives the highest level of care.
• Conducting store audits and upholding quality, merchandising, and service standards.
• Maintaining open communication with the District Manager and providing accurate reporting.
• Ensuring the store and facility meet all corporate and safety standards.
• Executing marketing, merchandising, and promotional initiatives according to brand standards.
• Managing budgets, supplies, and inventory to meet financial goals.
• Recruiting, hiring, and retaining top talent, creating schedules based on business needs and store traffic.
• Leading by example—coaching your team toward sales and service excellence.
• Providing clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensuring compliance with company policies and maintaining accurate associate files and records.

Qualifications

• 5+ years of retail experience. Supervising experience preferred.
• Knowledge of the optical industry is preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.
• Optical license required in applicable states.

Additional Information

• We reward hard work with competitive pay, bonus opportunities, and a benefits package to support you and your family now and in the future.
• Our Benefits Include:
• Health & Dental Insurance
• 401k retirement savings with company match and stock purchase plan
• Flex Spending Account
• Generous Paid Time Off & Company Holidays
• Parental leave
• Life Insurance
• College scholarship program
• We focus on professional growth and long-term career fulfillment: Training programs, Educational Courses, emphasis on internal promotions and career advancement so you have opportunities to grow with us long-term.
• We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, and other legally protected characteristics.