General Manager (Michigan State Sports Properties)

About the role

The General Manager will be responsible for generating incremental sponsorship revenue on behalf of a University or High School to meet and exceed individual and team goals for Playfly. The person in this role will work on-site with the Athletics Director/ Senior Staff at university athletics and Playfly Sports Properties senior level staff to pitch and close enterprise partnership agreements. This role will also be responsible for leading and managing the university sports property staff.

Responsibilities

• Partner with athletics department to develop and execute a sales plan to meet and exceed revenue goals for Playfly
• Manage profit and loss & budget reports to maintain and exceed EBITDA budget
• Possess and manage a team of direct reports
• Prospect, meet and close a significant number of new and renewal high level corporate sponsorships
• Lead and manage the university sports property staff
• Create standards and assist with the achievement of their individual goals
• Identify potential sponsors for the university sports property through networking with university stakeholders & business partners and researching local, regional & national companies
• Work with Playfly Sports Properties leadership and the university athletics executives to create sales inventory, revenue projections and overall sponsorship strategy for the university athletics assets
• Create sales presentations for new marketing partners by incorporating research, category dynamics and an understanding of partner’s marketing goals
• Create sales proposals and draft/negotiate contracts
• Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process
• Entertain and cultivate sponsors in non-game related settings
• Prepare end-of-year recaps for sponsors
• Represent the university sports property, the university, and Playfly Sports Properties in a professional manner
• Research sports sponsorship industry and stay current with relevant market trends and conditions
• Oversee management of radio network (terrestrial, digital) and supervise the respective broadcast talent
• Build strong understanding of all Playfly business units and offerings in order to leverage new business areas, leads, and categories
• Other job-related duties as assigned

Requirements

• Bachelor’s degree required
• 6-8 years of direct sales experience in the sports multi-media environment required
• 10 years of experience in a sales role preferred
• Experience managing a team of direct reports
• Proven ability in managing, meeting & exceeding budget & revenue goals
• Familiarity with KORE or similar CRM system
• Strong experience and understanding of integrated and “conceptual” sales
• Outstanding verbal, written and interpersonal communication skills
• Demonstrated professional sales presentation skills

Qualifications

• Must be available for game days and evening athletic events and coaches shows
• Must be available to travel for client presentations
• Must be able to work nights and weekends around sporting events

Skills

• Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients

Benefits

• Accommodations

Pay

• N/A

Schedule

• N/A

Company Information

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership.

What We Do

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership.

What We Stand For

We are committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

EEOC & DIVERSITY STATEMENT

Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.