Full-Stack Content Creator/Creative Strategist

Requirements

• Have 3–5+ years in DTC as a creative strategist, content creator, or hybrid
• Have deep experience in Meta Ads, UGC, and direct response copywriting
• Know how to analyze creative performance and translate learnings into action
• Are comfortable meeting with creators, running shoots, planning props, and giving tight edit notes
• Are obsessed with customer psychology, trend mapping, and creative frameworks
• Know what a great retention edit feels like and how to brief or cut it yourself
• Can lead with clarity and drive projects from idea to asset without micromanagement
• Bonus: You’ve worked in high-growth environments and love the chaos of start-up speed

What You’ll Do

Creative Strategy + Analysis

• Interpret creative performance data from Meta Ads, Motion, and Northbeam to drive iterations and new concepting
• Identify friction points in the funnel: low CTR? Test CTA or headline. Low thumb-stop? Change visual hook or story tension. Low retention? Adjust narrative pacing, editing style, or format
• Use data to do more than just swap hooks, understand why something worked or didn’t
• Conduct customer research (reviews, testimonials, surveys) and integrate insights into creative direction

Scripting & Ideation

• Write high-converting UGC scripts with strong DR hooks, tension arcs, and value-driven CTAs
• Ideate 5–10 fresh concepts weekly for new ads across UGC, TikTok-style, founder-led, testimonials, and more
• Collaborate with the Head of Creative and Performance Team to ensure alignment with audience psychology and brand voice

Production + Content Creation

• Direct and/or assist in in-person shoots (LA-based preferred but not required)
• Plan set, props, talent, and shot lists to make every frame intentional
• Think visually and practically, how can we shoot this smarter, tighter, and more natively to platform?
• Step into content creation yourself when needed.

Post-Production & Iteration

• Guide editors with detailed notes and creative direction; understand L-cuts, jump cuts, pacing, and motion as tools to retain attention
• Run retention audits and identify drop-off patterns
• Version winning creatives across formats, durations, intros, and CTA frameworks
• Create briefs that actually result in better deliverables - clarity, context, and intention

Benefits

• Be part of a mission-driven company revolutionizing the way people start their day.
• Competitive salary with performance-based incentives.
• Equity opportunities in a rapidly growing brand.
• A passionate and innovative team that values creativity and collaboration.