Digital Content Creator & Strategist
Responsibilities
- Develops and executes CUC's social media strategy, enhancing institutional visibility, reputation, and alignment with brand and Lutheran identity.
- Plans and manages the social content calendar; produces and publishes platform-optimized graphics, photos, and short-form video.
- Captures still photography and short-form, social-first video on campus and at events, providing real-time social coverage for high-priority events.
- Writes accurate, on-brand captions; ensures accessibility (alt text, captions) and compliance (FERPA/copyright/UGC consent).
- Maintains social channels through social listening; engages/responds appropriately and routes inquiries as needed.
- Tracks trends and surfaces relevant insights to internal teams; analyzes performance and delivers regular reports that inform strategy.
- Collaborates across campus offices to reflect the full University experience.
- Partners with the Director of Video Production Services to maintain consistent multimedia standards and support non-social video projects as needed.
- Governs University-affiliated accounts: audits, recommends maintain/improve/discontinue actions, vets new requests, and guides secondary account managers on policies and best practices.
- Collaborates with internal teams to support special projects and contribute to broader University Communications initiatives.
- Supports and models professional, accurate, and timely communication and continuous improvement.
Requirements
- Five (5+) years of relevant experience in digital content creation, social media management, or multimedia storytelling.
- Previous experience in higher education a plus (not required).
Skills
- Social strategy: Ability to develop and execute platform-specific strategies that balance substance, design, and engagement.
- Content creation: Proficient photography and videography; strong writing, editing, and storytelling.
- Tools: Experience with Adobe Creative Suite, Microsoft Office, and social/content management tools.
- Platforms and trends: Expertise in major social platforms; awareness of emerging technologies and best practices.
- Analytics: Strong skills in digital analytics, reporting, and translating insights into action.
- Project management: Excellent organization; able to manage multiple projects, prioritize, and meet deadlines in a fast-paced environment.
- Collaboration and independence: Works effectively across teams and functions; able to operate autonomously when needed.
- Quality and process: Concept development, process improvement, and commitment to accuracy, detail, and professional standards.
Qualifications
- A bachelor's degree in marketing, communications, public relations, digital media, photography, film production, graphic design, or related discipline is required.
Pay
Starting range is dependent upon individual qualifications and experience.
Benefits
- Health, Dental, and Vision Insurance
- Flexible Spending Account (FSA) and/or Health Savings Account (HSA)
- Disability and Survivor Plan (Basic Life Insurance)
- Employee Assistance Program (EAP)
- Retailer Pension Plan
- Retailer 403(b) Savings Plan
- Tuition benefits (available for employees and their qualified dependents)
About Concordia University Chicago
Concordia University Chicago is a liberal arts-based Christian university founded in the Lutheran tradition. Through its College of Theology, Arts & Humanities, College of Business, College of Education, and College of Health, Science & Technology, Concordia-Chicago offers more than 160 areas of study in small classes taught by professors who are passionate about teaching and student success. All undergraduate and graduate degrees are fully accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools. Concordia University Chicago has been recognized as a College of Distinction since 2010, and is consistently ranked among the Best Regional Universities-Midwest by U.S. News & World Report. Concordia University Chicago is located in River Forest, 10 miles west of downtown Chicago. Learn more about our commitment to higher education, rooted in the Gospel, at CUChicago.edu.