Content Creator (Social Media Strategist)

Role and Responsibilities

• Create and produce videos for Instagram Stories, TikTok, and YouTube Shorts— including lo-fi content, IRL interviews, trend-driven moments, and voiceovers.
• Be the face of our New Venture on TikTok and other platforms, with an authentic voice.
• Develop and manage the content calendar across Instagram, TikTok, X, and YouTube, ensuring alignment with campaigns, launches, and brand identity.
• Lead social media experiments, including testing new formats, entering new platforms, and refining our approach based on performance.
• Source and brief photo and video content for the Instagram grid, ensuring it's elevated, polished, and brand-right.
• Lead day-to-day management of social channels, including publishing content, community engagement, and DMs.
• Respond, repost, comment, and meme in real time— infusing the new venture’s voice into the cultural conversation.
• Track and surface great UGC that can be reshared or amplified across our channels.
• Stay plugged into online culture and trends— knowing when to jump on one, remix it, or start your own.

What You’ll Bring

• Experience in content creation or social media, either for a brand or a personal channel with real traction.
• Strong video creation skills— comfortable shooting, editing, voiceover, and production from ideation to execution.
• You are a creator first: you shoot, edit, and post on your own channels (or a brand’s) regularly.
• You have a strong pulse on internet culture, TikTok trends, and what makes content perform.
• You’re a great storyteller with sharp aesthetics— and you know when to break the rules for impact.
• You bring high energy, low ego, and a clear creative point of view.
• You think in communities, not just followers— and you care deeply about how brands interact with people.
• You are excited to help build an early-stage CPG company focused on creating tools to increase muscle and decrease fat.

Practicalities & Benefits

• This is a full-time, in-office role based in New York City. We work onsite five days a week— when the culture fits, it is fun to be in the office together.
• Salary: $90 - $110K per year, inclusive of cash bonus based on attainment of company targets.
• Company equity opportunity on top of cash compensation.
• 100% covered Health, Vision, Dental Insurance.
• 401(k) with 4% match.
• Additional perks, such as covered gym expenses.
• Sizable and required PTO.