Full-Stack Content Creator/Creative Strategist

Creative Strategy + Analysis

Interpret creative performance data from Meta Ads, Motion, and Northbeam to drive iterations and new concepting.
Identify friction points in the funnel: low CTR? Test CTA or headline. Low thumb-stop? Change visual hook or story tension. Low retention? Adjust narrative pacing, editing style, or format.
Use data to do more than just swap hooks, understand why something worked or didn’t.
Conduct customer research (reviews, testimonials, surveys) and integrate insights into creative direction.

Scripting & Ideation

Write high-converting UGC scripts with strong DR hooks, tension arcs, and value-driven CTAs.
Ideate 5–10 fresh concepts weekly for new ads across UGC, TikTok-style, founder-led, testimonials, and more.
Collaborate with the Head of Creative and Performance Team to ensure alignment with audience psychology and brand voice.

Production + Content Creation

Direct and/or assist in in-person shoots (LA-based preferred but not required)
Plan set, props, talent, and shot lists to make every frame intentional
Think visually and practically, how can we shoot this smarter, tighter, and more natively to platform?
Step into content creation yourself when needed.

Post-Production & Iteration

Guide editors with detailed notes and creative direction; understand L-cuts, jump cuts, pacing, and motion as tools to retain attention.
Run retention audits and identify drop-off patterns
Version winning creatives across formats, durations, intros, and CTA frameworks
Create briefs that actually result in better deliverables - clarity, context, and intention.