Everything you need to know about the job of e-commerce manager: studies, salary…

About the Role

An e-commerce manager is responsible for implementing an effective e-commerce strategy to increase a company’s online sales. They ensure products or services are visible and broaden the customer base by highlighting the company’s offerings on the website and social networking pages. This role combines sales expertise with digital proficiency.

Responsibilities

• Implement, steer, and monitor established e-commerce strategies.
• Develop web marketing levers, including SEO content, mailing campaigns, and social media engagement.
• Enhance the company’s digital presence and e-reputation.
• Control the company’s competitive position through market analysis.
• Supervise the sales team and foster customer relationships.
• Prospect and build customer loyalty.
• Activate ancillary actions to support online sales growth.
• Use performance indicators (KPIs) to analyze gaps between targets and achievements.

Requirements

• Mastery of current marketing techniques and e-commerce sales tools.
• Strong commercial and interpersonal skills.
• Proficiency in information and communication technology.
• Experience with social media and other digital communication channels.
• Competitive intelligence and market awareness.
• Proficiency in at least one foreign language, particularly English.

Qualifications

To become an e-commerce manager, specialized training in digital marketing or communications is recommended. Relevant courses include:

• SP2 Communication & Digital
• SP3 Brand Strategy
• SP4/SP5 Brand Advertising Communication
• SP4/SP5 Brand Strategy & Strategic Planning
• SP4/SP5 CSR Marketing & Communication
• SP4/SP5 Luxury Communication & Marketing

These programs are available at institutions like Sup de Pub in Paris, other major French cities, or abroad.

Pay

The salary for an e-commerce manager varies based on company size, location, and experience. Entry-level salaries start at approximately €2,500 gross per month. With two years of experience, the average salary is around €5,000 gross per month, with potential for frequent pay rises based on performance.