Everything you need to know about the job of e-commerce project manager: studies, salary…

About the role

An e-commerce project manager is responsible for developing sales on the Internet, ensuring that online activities are optimized, and improving the brand’s e-reputation. They oversee the design and functionality of the online shop to ensure an optimal user experience, manage content, and coordinate after-sales service and stock management. Acting as a conductor, they lead a team of experts, including web designers and developers, and implement strategies to boost the site’s visibility and performance.

Responsibilities

• Identify the company’s needs in terms of its e-commerce project.
• Conduct competitive and market intelligence to monitor trends.
• Develop, implement, and monitor the e-commerce project.
• Collaborate with IT experts to design the e-commerce site.
• Continuously improve the site’s performance.
• Enhance brand awareness and search engine optimization (SEO).
• Manage a team of professionals, including webmasters, designers, copywriters, and consultants.
• Implement strategies to optimize sales.
• Improve brand visibility and awareness.
• Establish and analyze performance indicators.
• Monitor, control, and analyze the success of actions.
• Report results to management.

Requirements

• Expertise in communication and management techniques.
• Proficiency with IT tools and digital marketing.
• Creativity and strong interpersonal skills.
• A 5-year degree in business, preferably with a specialization in e-commerce or digital strategy.

Benefits

• Work in a booming web and digital sector with exposure to technological innovations.
• High demand across major companies and SMEs, leading to attractive career opportunities.
• Potential for career advancement to roles such as senior e-commerce project manager, digital director, or marketing director.

Pay

Entry-level e-commerce project managers earn around €2,200 gross per month. Experienced professionals can earn up to €5,000 gross per month.