E- commerce / Business Manager

Job Profile

• Develop E-commerce sales strategies to grow sales through our own website and to meet revenue and growth
• Well versed with the operations of major e-commerce players such as Amazon, Myntra, nykaa, Tata Cliq
• Coordinate with various e-portals to prepare a plan for periodic sales
• Design strategy to increase sales and visibility at different websites.
• Provide thought leadership, innovation and process optimization initiatives such as implementing e-commerce software, Inventory Management Software and other industry best
• Product management, product marketing, promotions, Product Marketing, Drive Customer Research and ROI
• Prepare and present annual, quarterly and monthly vertical budgets in discussion with the top leadership
• To create and develop commercial opportunities which maximizes revenue
• Developing, monitoring, writing and updating content contained on E-Commerce websites/portals/platforms.
• Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into eCommerce projects
• Owning all performance & funnel metrics wrt ecommerce sale. Ensuring that such metrics are institutionalized across teams and running performance cadences with respective stakeholder
• Planning of category level visibility and Store optimization through data rigor
• Liaison with Brand, Marketing and Design teams to plan monthly & yearly campaigns and co-owning metrics like CTR, Conversion funnel, Retargeting, recovering abandoned orders and Lead conversion
• Implement CRM Strategy and loyalty program. Grow and build customer database through organic and inorganic strategies
• Innovative thinking, on new ways to sell Sarees, introduce new launches, tell newer and better stories (capsules, videos, live shopping etc)
• Planning a lot of merchandising/sort experiments on the platform in order to improve performance or test various hypothesis through rigorous AB’s and driving best practices as a result of these
• Optimize and improve personalization, Gamification of actions on the platform
• Create and check promotional offers to ensure they are uploaded
• Examine sales-related metrics to inform restocks.
• Develop subject matter expertise in assigned product categories and take ownership of daily business administration on assigned
• Cultivate standards, systems and best practices for content creation, distribution, maintenance and new product
• Work with e-commerce vendors for graphic designs, layouts and relevant updating on e-commerce sites related to new and existing product information

Qualifications & Experience

• Graduate/ MBA from a top tier school, with total work experience of 7-8 years, with preferably 3+ years in an Ecommerce firm driving growth/planning
• Mandatory people management work experience of 3+ years
• Should have experience of handling Fashion and Luxury as a Category and should be able to understand the Category nuances
• Able to work well under deadlines, pressure and to successfully meet these deadlines
• Bias for action — Has sound judgement, thoroughly thinks through the problems to come up with solutions
• Strong stakeholder management skills
• Having strong creative bent of mind, with ability to generate ideas to drive category awareness and visibility
• Sharp Business and creative Acumen
• Able to work with a lot of ambiguity
• Extremely strong in execution as this role will involve overseeing significant execution
• Strong sense of customer centricity