Events and Marketing Specialist

About the role

Voltage is seeking a high-energy Event Marketing Specialist to drive impactful, sales-aligned marketing experiences across their growing B2B business.

Responsibilities

• Own and manage the annual event calendar and budget aligned with sales pipeline and product launches.
• Plan and execute end-to-end event marketing strategies, including audience targeting, campaigns, and content development.
• Lead all event logistics including vendor coordination, booth management, shipping, and on-site execution.
• Manage pre-event promotion across email, digital, and social channels.
• Oversee post-event follow-up including CRM lead management, reporting, and sales handoff.
• Create and execute email marketing (EDM) campaigns to drive lead generation and conversion.
• Develop segmented audience strategies and targeted outreach across customer types.
• Support account-based marketing (ABM) initiatives in collaboration with Sales teams.
• Track and report on marketing performance metrics including pipeline contribution and campaign effectiveness.
• Create event-related content including recap materials, social posts, and customer-facing messaging.
• Build relationships with industry associations, media partners, and event stakeholders.
• Partner cross-functionally with Sales, Engineering, and Marketing teams to ensure alignment and messaging accuracy.

Requirements

• 3–5 years of experience in B2B event marketing, field marketing, or related roles.
• Proven experience managing both large-scale trade shows and targeted customer events.
• Experience marketing technical or hardware products in a B2B environment required.
• Background in renewable energy, industrial, or deep-tech industries preferred.
• Proficiency with CRM systems (Salesforce) and marketing tools (HubSpot, Marketo, Mailchimp, or similar).
• Strong project management and vendor coordination skills.
• Experience with ABM strategies and demand generation campaigns.
• Strong communication and cross-functional collaboration skills.
• Able to manage multiple priorities in a fast-paced, growth-oriented environment.