Marketing and Event Specialist

Roles & Responsibilities

• Collaborates with marketing team to identify target audiences and develop campaigns that engage, inform, and motivate clients.
• Develops expertise on Arete’s capabilities, differentiation, and messaging to core audiences.
• Collaborates with the marketing team to create content for various communications channels.
• Collaborates with designers and other content creators to ensure deadlines are met and content is delivered on time.
• Makes measurements and analyzes marketing performance to evaluate the success of marketing campaigns.
• Researches and analyzes market trends, competitor activities, and customer needs to create effective marketing plans.

Events

• Coordinates events, including conferences, trade shows, recruiting events, and corporate functions.
• Develops event concepts, themes, and objectives in line with the company's marketing strategy.
• Executes against event timelines and work plans, ensuring all deadlines and deliverables are met.
• Aids in venue selection, contract negotiations, and vendor management.
• Collaborates with internal teams to develop event agendas, content, and presentations.
• Captures event promotion through various channels, such as social media, email marketing, and advertising.
• Coordinates CLE (Continuing Legal Education) events for Arete.

Skills And Knowledge

• Strong project management skills and the ability to multitask.
• Proficiency in event management software and marketing tools.
• Strong attention to detail and commitment to delivering high-quality work.
• Understanding of marketing and event best practices.
• Excellent communication and teamwork abilities.
• Attention to detail and the ability to meet tight deadlines.
• Flexibility to adapt to changing event and marketing trends.

Job Requirements

• Associate's degree; Bachelor’s degree preferred.
• 2+ years of experience in events, marketing or related field.