Event Manager

Primary Responsibilities

• Own and manage the Taproom events calendar, including public events, semi-private, private events, and onsite Taproom activations
• Own and evolve the in-house music program, including two consistent weekly music nights and one monthly music event, as a core driver of community engagement, guest experience, and events revenue
• Coordinate artist communication, scheduling, and execution to ensure a consistent, high-quality music experience
• Serve as the primary point of contact for all event inquiries, ensuring timely and professional communication
• Plan and execute events from concept through completion, ensuring alignment with Lawson’s Finest brand standards and guest experience expectations
• Ensure events are well-organized, on-brand, and executed at a high level of quality
• Act as the on-site lead for event execution, ensuring seamless guest experiences
• Master event software “TripleSeat” for event optimization, targeted communication and event visibility
• Manage and grow the Taproom semi-private and soon to be private events program
• Support sales efforts by responding to inquiries, building relationships, and converting bookings
• Develop creative event solutions that meet guest needs while aligning with operational capabilities
• Maintain event performance, including bookings, revenue, and utilization
• Support pricing, packages, and offerings that drive profitability while maintaining brand integrity
• Partner with Marketing to align events with broader campaigns, promotions, and brand initiatives
• Coordinate with Marketing to plan, promote, and execute quarterly signature events that strengthen guest engagement, community connection, and brand relevance
• Over time, help develop a flagship Lawson’s Finest event that becomes a recognizable, regional, high-impact annual experience for guests, the community, and the brand
• Collaborate with Taproom Leadership to ensure operational readiness for all events
• Communicate event details clearly to staff, ensuring awareness and alignment across teams
• Support coordination of event-related materials, promotions, and guest communications
• Ensure all events reflect the Lawson’s Finest hospitality experience and brand identity
• Help position the Taproom as a premier destination by delivering consistently engaging and high-quality events and experiences
• Focus on creating memorable, engaging, and community-driven experiences
• Identify opportunities to enhance guest engagement through events and activations
• Maintain a high standard of professionalism, organization, and execution across all events
• Taproom Leadership Support
• Provide Taproom Management coverage as needed. 1-2 MOD shifts/week
• Maintain a visible and supportive presence during events and peak business periods
• Support overall service standards and guest experience execution
• Coach team members in real time on guest engagement and service execution
• Address operational needs and support team performance during service

  Requirements and Expectations

  • 3–5+ years of experience in events, hospitality, or related leadership roles
  • Strong organizational and project management skills
  • Experience coordinating events, timelines, and logistics
  • Ability to manage multiple priorities in a fast-paced environment
  • Strong communication and relationship-building skills
  • Proficiency in Microsoft Office and basic systems (POS experience preferred)
  • Willingness to work nights, weekends, and holidays
  • Physically able to meet job demands, including lifting up to 50 lbs
  • Must be based in or able to reliably commute to Waitsfield, VT