Estate Hospitality Manager (Paso Robles, CA)

Wonderful Wines, the premium wine division of The Wonderful Company, unites three iconic wineries — JUSTIN Vineyards & Winery, Lewis Cellars, and Landmark Vineyards — under one visionary umbrella. Known for innovation, entrepreneurial drive, and relentless pursuit of excellence, our mission is to craft extraordinary wines and unforgettable experiences. This position is based at our JUSTIN Estate: 11680 Chimney Rock Road, Paso Robles, CA.

About the role

The Estate Hospitality Manager oversees all aspects of the daily operations of the Tasting Room, On-site Inn, and elevated tasting experiences. Under the direction of the Director of Hospitality, this role leads a high-performing team while delivering exceptional guest experiences that reflect the sophistication and artistry of our estate.

Responsibilities

• Leads, trains, and inspires a team of wine educators and hospitality professionals to uphold the highest standards of luxury service.
• Fosters a culture of professionalism, integrity, and hospitality that mirrors the prestige of our wines.
• Communicates and enforces company policies and procedures effectively to the Tasting Room and Inn staff.
• Collaborates with internal teams (Marketing, Wine Club, Events) to execute private tastings, curated events, and exclusive release experiences.
• Represents the estate at select industry and trade events as a brand ambassador.
• Delivers a world-class guest experience, guiding visitors through personalized tastings that reflect our commitment to craftsmanship and service.
• Maintains impeccable presentation standards in the Tasting Room and Inn, ensuring the environment aligns with the elegance of our brand.
• Oversees tasting room operations, including scheduling, inventory control, reservation management, and quality assurance.
• Cultivates relationships with high-value guests, members, and collectors to nurture loyalty and long-term brand advocacy.
• Shares weekly budget and performance data—including wine and merchandise sales, tours, outreach efforts, and staff training—with the Director of Hospitality.
• Partners with the Merchandise and Marketing teams to drive merchandise and wine sales.
• Manages merchandise budgets and ensures product displays and tasting room ambiance meet brand standards.
• Leverages guest insights and data to optimize sales performance, membership growth, and overall profitability.

Requirements

• 3+ years of hospitality operations management experience, including 2+ years of retail sales experience; wine industry experience is required.
• Strong hands-on leadership and team development skills; proven success in recruiting and hiring high-performing team members.
• Proven ability in mentoring and developing teams to drive club conversion performance through effective storytelling, coaching, and customer engagement strategies.
• Strong sales background with the ability to promote and sell luxury products.
• Passion for wine, hospitality, and delivering luxury guest experiences.
• Exceptional communication skills with the ability to engage guests and staff at all levels.
• Strategic thinking and problem-solving abilities with a focus on operational excellence.
• Proficiency in MS Office programs, particularly Excel (formulas, tables, charts) and PowerPoint.
• Ability to manage budgets, track performance metrics, and drive sales results.
• Bachelor’s degree in hospitality management or equivalent.
• Valid Alcohol and Food Handlers cards (e.g., ServSafe, TIPS) or must obtain upon employment.
• Introductory wine certification (WSET, CMS, etc.) is a plus.
• Availability to work weekends, evenings, and holidays as needed.

Pay

$85,000 - $95,000 base salary and may include a discretionary bonus. Relocation assistance may be available for the right candidate. Final compensation will be dependent upon skills & experience.

Benefits

• Top-notch medical coverage, comprehensive vision and dental plans, and a 401k with match eligibility.
• 24/7 online physician consultations and virtual mental health resources.
• Life coaching, engaging employee community groups, and cash rewards for healthy habits and fitness reimbursements.
• Library of on-demand fitness videos.
• Career advancement opportunities with clear paths for progression and internal mobility across diverse brands and business units.
• Focused learning and development, including People Manager and leadership training, webinars, and eLearning courses.
• Company-wide mentorship program to connect with colleagues, share goals, and overcome challenges.
• Continuous improvement training to drive positive change in the workplace.
• Wonderful Giving program, allowing allocation of company-provided funds to up to three charities of your choice.
• Wonderful Neighbor program for group service projects within local communities.