Estate Hospitality Manager (Paso Robles, CA)

Job Summary

The Estate Hospitality Manager leads and inspires a team of wine educators and hospitality professionals to deliver exceptional guest experiences that reflect the sophistication and artistry of our estate. Reporting to the Director of Hospitality, this role oversees the Tasting Room, On-site Inn, and elevated tasting experiences.

About the Role

As a luxury hospitality professional, the ideal candidate will guide a high-performing team, foster a culture of professionalism, integrity, and hospitality, and represent the estate at industry events.

Responsibilities

• Leads, trains, and inspires a team of wine educators and hospitality professionals to uphold the highest standards of luxury service.
• Fosters a culture of professionalism, integrity, and hospitality that mirrors the prestige of our wines.
• Communicates and enforces company policies and procedures effectively to the Tasting Room and Inn staff.
• Collaborates with internal teams (Marketing, Wine Club, Events) to execute private tastings, curated events, and exclusive release experiences.
• Represents the estate at select industry and trade events as a brand ambassador.
• Delivers a world-class guest experience, guiding visitors through personalized tastings that reflect our commitment to craftsmanship and service.
• Maintains impeccable presentation standards in the Tasting Room and Inn, ensuring the environment aligns with the elegance of our brand.
• Oversees tasting room operations, including scheduling, inventory control, reservation management, and quality assurance.
• Cultivates relationships with high-value guests, members, and collectors to nurture loyalty and long-term brand advocacy.
• Shares weekly budget and performance data—including wine and merchandise sales, tours, outreach efforts, and staff training—with the Director of Hospitality.
• Promotes and sells luxury products, partners with the Merchandise and Marketing teams to drive merchandise and wine sales, manages merchandise budgets, ensures product displays and tasting room ambiance meet brand standards, and leverages guest insights and data to optimize sales performance, membership growth, and overall profitability.

Qualifications

• 3+ years of hospitality operations management experience, including 2+ years of retail sales experience; wine industry experience is required.
• Strong hands-on leadership and team development skills; proven success in recruiting and hiring high-performing team members.
• Proven ability in mentoring and developing teams to drive club conversion performance through effective storytelling, coaching, and customer engagement strategies.
• Proven ability in sales background with the ability to promote and sell luxury products.
• Passion for wine, hospitality, and delivering luxury guest experiences.
• Exceptional communication skills with the ability to engage guests and staff at all levels.
• Strategic thinking and problem-solving abilities with a focus on operational excellence.
• Proficiency in MS Office programs, particularly Excel (formulas, tables, charts) and PowerPoint.
• Ability to manage budgets, track performance metrics, and drive sales results.
• Bachelor’s degree in hospitality management or equivalent.
• Valid Alcohol and Food Handlers cards (e.g., ServSafe, TIPS) or must obtain upon employment.
• Introductory wine certification (WSET, CMS, etc.) is a plus.
• Availability to work weekends, evenings, and holidays as needed.

Benefits

This full-time role offers a competitive pay range of $85,000 - $95,000 base salary and may include a discretionary bonus. Relocation assistance may be available for the right candidate. Final compensation will be dependent upon skills & experience.

Additional Information

Thriving Wellness Community: Access to top-notch medical coverage, comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future.

Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.

Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.

Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.

Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.

Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world.

In 2025, Wonderful ranked as #1 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For.

To learn more about our corporate social responsibility efforts, visit csr.wonderful.com.

Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.

Located in Paso Robles, JUSTIN® Vineyards & Winery was founded in 1981 and is known for crafting world-class wines using Bordeaux grape varieties, including the iconic ISOSCELES® blend of Cabernet Sauvignon, Cabernet Franc, and Merlot. The Vineyard estate, located at 11680 Chimney Rock Road, features a tasting room, luxury five-star accommodations at the JUST Inn®, and the MICHELIN Star- and MICHELIN Green Star-awarded The Restaurant at JUSTIN – making it one of the only wineries on the Central Coast to offer all three options.