Estate Hospitality Manager (Paso Robles, CA)

Job Summary

The Estate Hospitality Manager leads and inspires a team of wine educators and hospitality professionals to deliver exceptional guest experiences that reflect the sophistication and artistry of our estate. Reporting to the Director of Hospitality, this role oversees the Tasting Room, On-site Inn, and elevated tasting experiences.

About the Role

As a luxury hospitality professional, the ideal candidate will guide a high-performing team, foster a culture of professionalism, integrity, and hospitality, and represent the estate at industry events.

Responsibilities

• Leads, trains, and inspires a team of wine educators and hospitality professionals to uphold the highest standards of luxury service.
• Fosters a culture of professionalism, integrity, and hospitality that mirrors the prestige of our wines.
• Communicates and enforces company policies and procedures effectively to the Tasting Room and Inn staff.
• Collaborates with internal teams (Marketing, Wine Club, Events) to execute private tastings, curated events, and exclusive release experiences.
• Represents the estate at select industry and trade events as a brand ambassador.
• Delivers a world-class guest experience, guiding visitors through personalized tastings that reflect our commitment to craftsmanship and service.
• Maintains impeccable presentation standards in the Tasting Room and Inn, ensuring the environment aligns with the elegance of our brand.
• Oversees tasting room operations, including scheduling, inventory control, reservation management, and quality assurance.
• Cultivates relationships with high-value guests, members, and collectors to nurture loyalty and long-term brand advocacy.
• Shares weekly budget and performance data—including wine and merchandise sales, tours, outreach efforts, and staff training—with the Director of Hospitality.
• Promotes and sells luxury products, partners with the Merchandise and Marketing teams to drive merchandise and wine sales, manages merchandise budgets, ensures product displays and tasting room ambiance meet brand standards, and leverages guest insights and data to optimize sales performance, membership growth, and overall profitability.

Qualifications

• 3+ years of hospitality operations management experience, including 2+ years of retail sales experience; wine industry experience is required.
• Strong hands-on leadership and team development skills; proven success in recruiting and hiring high-performing team members.
• Proven ability in mentoring and developing teams to drive club conversion performance through effective storytelling, coaching, and customer engagement strategies.
• Proven ability in sales background with the ability to promote and sell luxury products.
• Passion for wine, hospitality, and delivering luxury guest experiences.
• Exceptional communication skills with the ability to engage guests and staff at all levels.
• Strategic thinking and problem-solving abilities with a focus on operational excellence.
• Proficiency in MS Office programs, particularly Excel (formulas, tables, charts) and PowerPoint.
• Ability to manage budgets, track performance metrics, and drive sales results.
• Bachelor’s degree in hospitality management or equivalent.
• Valid Alcohol and Food Handlers cards (e.g., ServSafe, TIPS) or must obtain upon employment.
• Introductory wine certification (WSET, CMS, etc.) is a plus.
• Availability to work weekends, evenings, and holidays as needed.

Benefits

This full-time role offers a competitive compensation package including a base salary ranging from $85,000 to $95,000, a discretionary bonus, and relocation assistance may be available for the right candidate. Final compensation will be dependent upon skills & experience. Comprehensive benefits include access to top-notch medical coverage, vision and dental plans, and a 401k with match eligibility. Additionally, the company provides thriving wellness community benefits, career advancement opportunities, focused learning and development, empowering mentorship program, continuous improvement training, and building a healthy society initiatives.