Email Marketing Coordinator

About the role

As an Email Marketing Coordinator, you'll play a key role in bringing Selkirk's email and SMS marketing campaigns to life. You'll work closely with our Email Marketing Manager and cross-functional partners across Creative, Content, E-Commerce, Analytics, and Paid Media to execute campaigns that engage customers, support product launches, and strengthen our brand. We're looking for someone who enjoys solving problems, takes pride in producing high-quality work, and thrives in a fast-paced environment where priorities can shift quickly.

Key Responsibilities

• Build and execute email and SMS marketing campaigns that drive customer engagement and revenue growth.
• Manage automated lifecycle campaigns, including welcome, post-purchase, win-back, and replenishment flows.
• Execute customer segmentation to deliver relevant and personalized messaging.
• Perform thorough quality assurance before deployment, including proofreading, link testing, rendering checks, and audience validation.
• Maintain campaign calendars, documentation, and marketing processes while supporting continuous improvement.
• Monitor campaign performance and support optimization through reporting and A/B testing.
• Collaborate with Creative, Content, E-Commerce, Analytics, and Paid Media teams to ensure successful campaign execution.

Qualifications

• 2+ years of experience in email marketing, lifecycle marketing, or marketing automation.
• Experience with email marketing platforms such as Maestra, Bloomreach, Klaviyo, or similar platforms.
• Strong understanding of email and SMS marketing best practices, segmentation, automation, and A/B testing.
• Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Exceptional attention to detail and commitment to producing high-quality work.
• Strong analytical and problem-solving skills.
• Excellent written communication and collaboration skills.

Preferred

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience with Customer Data Platforms (CDPs).
• Experience with Google Analytics, Looker Studio, or similar reporting tools.
• Experience in e-commerce, consumer products, or sporting goods.

Why Selkirk Sport?

Pickleball is the fastest-growing sport in the world, and Selkirk is leading the charge. Joining our team means more than just a job—it means being part of a high-energy brand that is defining a new era of sports culture. Whether you are collaborating with us in the office, working remotely, or joining our international teams, you will be part of a collaborative culture that values innovation and high performance. If you’re ready to bring your expertise to a fast-paced environment where your work makes a direct impact, we want to hear from you. Let’s build the future of pickleball together.