eCommerce Digital Marketing Specialist - Merrell

Primary Duties

• Optimally employ performance media budget across multiple paid media channels and tactics to drive qualified site traffic and acquire customers to build the business at an efficient customer acquisition cost.
• Drive growth specifically via ecommerce acquisition marketing programs, including: Paid Search, Affiliate Marketing, Display Advertising, and Social Advertising.
• Plan and execute performance Marketing campaigns, campaign analysis.
• Optimize performance marketing campaigns, budgets, and bids.
• Utilize data and generated reports from various ad management platforms and analytics tools to develop actionable insights and optimizations.
• Develop and manage content calendar aligned with marketing campaigns and work with design team to create engaging ad content across formats.
• Leads strong testing strategy across marketing tactics and consumer’s path on site.
• Collaborate with brand media, earned media and digital marketing teams to optimize user journey and drive efficient conversions on site.

Knowledge, Skills and Abilities Required

• Bachelor’s degree required, preferably in Marketing, Communications, Business, or Economics
• 1+ years of retail or ecommerce and digital marketing experience
• Strong analytical skills
• Technical knowledge relevant to typical ecommerce environment
• Solid interpersonal and communication skills
• Ability to manage and prioritize multiple tasks and duties
• Strong background in digital & traditional advertising platforms and strategies a plus

Working Conditions

• Normal office environment
• Some travel may be required