Ecommerce Marketing Strategy Specialist

Position Summary

This role is for a strategic marketing professional who will support the creation and execution of digital engagement and eCommerce marketing plans for Food Lion, including but not limited to awareness and conversion campaigns to drive forward customer loyalty and share of wallet. The individual in this position will assist in developing marketing strategies that integrate seamlessly across web, app, and eCommerce platforms, ensuring a cohesive and engaging experience for customers.

Principle duties and responsibilities

• Assist in creating and executing strategic marketing plans that support the omnichannel customer journey from acquisition and conversion to retention.
• Drive forward eCommerce marketing efforts, generating growth and optimizing Food Lion's online presence across web, app and eCommerce platforms.
• Collaborate with various teams to align marketing strategies with overall company goals, ensuring consistency across digital platforms.
• Cascade eCommerce marketing & business strategies to key ADUSA partners.
• Track and report eCommerce strategic campaign performance vs. channel and business KPIs.
• Enhance web and app platforms to improve site experiences, boosting customer engagement and satisfaction.
• Oversee the execution of eCommerce-specific digital discounts and promotions to drive sales and support various business initiatives
• Monitor market trends and customer behavior, using insights to refine and improve marketing strategies.
• Contribute to omni-channel marketing initiatives, delivering results in a fast-paced retail environment.

Basic Qualification

• 1-3 years of experience in digital marketing for a retail or consumer-facing brand.
• Familiarity with creating and implementing marketing plans in a fast-paced environment.
• Basic knowledge of digital platforms, including website and app management, and improving user experience.
• Understanding of data analytics and the ability to interpret results.
• Experience supporting promotions from concept to execution.
• Good relationship-building and communication skills.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint

Preferred Qualification

• 3-5 years of experience in retail, merchandising, or marketing.
• Experience in supporting a team with development and management tasks.
• Proven ability to assist in creating digital marketing plans that align with brand strategy and meet set KPIs.

Education

• Bachelor's degree

Experience

• Support the creation and execution of digital marketing strategies across web, app, and eCommerce platforms, ensuring a cohesive and engaging customer experience.
• Proficient in optimizing web and app platforms to improve site experiences, driving customer engagement and satisfaction.
• Aid in evolving web and app platforms by enhancing site experiences, aiming to increase customer engagement and satisfaction.
• Play a key role in optimizing Food Lion's online presence by leveraging eCommerce marketing expertise to drive growth and performance.
• Collaborate with cross-functional teams to align digital marketing efforts with overall company goals, ensuring consistency across all digital touchpoints.
• Analyze market trends and customer behavior, using insights to continuously refine and improve digital marketing strategies for better outcomes.
• Contribute to omni-channel marketing initiatives, delivering measurable results in a fast-paced retail environment by applying a data-driven approach.

Skills and Abilities

• Strong ability to create and execute digital marketing strategies that enhance customer experiences across web, app, and eCommerce platforms.
• Expertise in leveraging eCommerce marketing techniques to boost online presence and drive business growth.
• Effective in collaborating with cross-functional teams to align digital marketing strategies with overall company goals for consistent brand messaging.
• Skill in analyzing market trends and customer behavior, with the ability to use data insights to refine and improve marketing strategies.
• Adept at applying a data-driven approach to omni-channel marketing initiatives, ensuring measurable results in a dynamic retail environment.
• Excellent track record in digital marketing in a broad range of digital channels (paid search, social media, SEO and content marketing).
• Expertise in developing a wide range of marketing plans in a dynamic environment.
• Demonstrated the ability to manage, develop & gain alignment with both internal and external cross functional teams.
• Experience in managing a promotion from the ideation.
• Strong communication and relationship-building skills.
• Excellent project management skills.
• Critical and creative thinking and problem solving.