Marketing Specialist

About the role

The Marketing Specialist partners with the product development and sales teams to execute daily marketing initiatives. This role develops sales materials, creates online marketplace content, enforces brand standards, and ensures all internal and external teams have the most updated information.

Responsibilities

• Marketing Content:
  • Provide digital and print materials from conception to delivery, including sales sheets, pitch materials, presentations, catalogs, brochures, paid ad content, email templates, packaging, and manuals.
  • Create and maintain a media library/central repository of graphics and artwork for company use.
  • Utilize the NPD team to produce and maintain the company product catalog in both print and electronic formats.
• Marketplace Content:
  • Ensure consistent and up-to-date content for online marketplaces, including product descriptions, product photography, instructional videos, detail content pages, and optimized SEO.
  • Assist the sales team with new website uploads and individual store sheets for major customers.
• Marketing and Public Relations:
  • Promote products and services through initiatives such as SEEDS Reviews, A+ Detail Pages, Vine Reviews, product reviewers, bloggers, and other advertising, social media, or PR efforts.
  • Identify and execute a communications strategy for key media contacts and customer references.
• Brand Management:
  • Establish brand standards for in-house brands and enforce brand standards and approval processes for licensed product lines.
  • Communicate with external partners to ensure all teams are updated on recent developments.
• Website and eCommerce Management:
  • Collaborate with internal teams to ensure current and consistent content on company websites.
  • Build and optimize an eCommerce site.
• Trade Shows:
  • Arrange booth design and brand image across all trade shows.
  • Create marketing and email campaigns leading up to each show.
  • Develop a customer lead system for future Sales Representative follow-up.