eCommerce Marketing Specialist

SUMMARY

The eCommerce Marketing Specialist will support the day-to-day activities to increase NOW’s eCommerce sales on a variety of digital retail customer sites including, but not limited to, Amazon.com, Walmart.com, and Chewy.com through a variety of marketing and content management efforts.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Oversee product listings from launch throughout their lifecycle including launching new products as well as optimizing and growing existing item set.
• Optimize product listings for visibility, accuracy and increase glance view and conversion rate through key word research, A/B testing and data insights from competitor and category research.
• Conduct market research, analyzing competitive landscapes, and identifying opportunities for growth.
• Maintain case logs for ongoing customer complaints by working with eCommerce team to create and manage support tickets.
• Support the collection, monitoring and reporting of marketing data points, like traffic, customer engagement, merchandising performance and ROI.
• Support compliance of NOW corporate brand standards in 1P and 3P markets.
• Contribute to the upkeep and optimization of Brand Store content across key online retailers, including Amazon, with a focus on item accuracy and shopper experience.
• Complies with safety and GMP requirements.
• Supports a culture of safe production and operations; follows all safety rules and procedures. Actively participates in the safety program by: engaging in training activities to learn what constitutes a safety hazard; reporting safety concerns to the supervisor, submitting safety suggestions, and correcting or reporting to the appropriate people when an employee sees a workplace health or safety hazard, until it is resolved. Assists with communicating safety information to new employees.

QUALIFICATIONS

• Bachelor's degree in a related area, preferably business, marketing or communications plus 3-5 years of experience in marketing, digital marketing, or ecommerce with a successful track record of selling to, promoting, marketing and measuring sales data on Amazon.com or other ecommerce sites.
• Good knowledge of Web technologies, protocols, and tools, including Content Management Platforms.
• Expertise in Vendor Central, Seller Central, Supplier One, Retail Link or Target Partners Online.
• Good understanding of communications and digital marketing principles.

LANGUAGE SKILLS

• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

REASONING ABILITY

• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Ability to interpret a variety of instructions in verbal and/or written form.

OTHER SKILLS AND ABILITIES

• Excellent written and oral communication skills.
• Excellent interpersonal skills.
• Highly self-motivated and directed.
• Keen attention to detail.
• Ability to multi-task and bring projects to a timely and successful completion while working in a fast-paced environment.
• Strong word processing skills required, including spreadsheet skills.

PHYSICAL DEMANDS

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• The employee is regularly required to remain at stationary work location and occasionally to move from place to place within work facility.
• The employee is regularly required to use the telephone and computer.
• Specific vision abilities required by this job include close vision.

WORK ENVIRONMENT

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
• The noise level in the work environment is usually quiet.