eCommerce Digital Marketing Specialist

About the role

The eCommerce Digital Marketing Specialist at Würth Baer Supply Company plays a key role in shaping the company's digital presence. This position involves blending digital marketing, product content optimization, SEO/SEM strategy, and creative production. Key responsibilities include managing online sales operations, overseeing eCommerce operations, coordinating with supply chain, merchandising, and fulfillment teams, collaborating with customer service, optimizing product content, developing SEM campaigns, using marketing automation tools, creating creative content, and collaborating with cross-functional teams.

Responsibilities

• Manage online sales operations and strategies to increase traffic, conversions, and revenue.
• Oversee eCommerce operations including product listings, descriptions, images, and pricing.
• Monitor and analyze KPIs such as sales, website traffic, and conversion rates.
• Collaborate with supply chain, merchandising, and fulfillment teams.
• Coordinate with customer service to improve post-purchase support.
• Optimize and maintain product content for clarity, engagement, and SEO.
• Write keyword-rich titles, descriptions, and metadata.
• Use Adobe Photoshop for product imagery.
• Manage and improve local SEO (Google My Business, citations, listings).
• Monitor algorithm updates and SEO trends.
• Develop product hierarchy, taxonomy, and attributes.
• Plan, execute, and optimize PPC/SEM campaigns (Google Ads, Bing Ads).
• Create ad copy and landing pages.
• Test and iterate to improve ROI.
• Run automated email campaigns and workflows using Constant Contact and BigCommerce.
• Maintain list hygiene and compliance with CAN-SPAM and GDPR.
• Produce analytics dashboards and performance reports.
• Align campaigns with customer journey touchpoints.
• Design and produce print/digital collateral such as flyers, features, and catalogs.
• Edit videos, capture photography, and create visual assets for web/social.
• Support product management and sales with marketing materials.
• Partner with product management, IT, and marketing teams.
• Engage with sales to understand customer challenges and opportunities.
• Manage multiple priorities in a detail-oriented, fast-paced environment.

Requirements

• Bachelor’s degree in Marketing, Communications, or equivalent experience.
• 3–5 years in eCommerce, digital marketing, or product content management.
• Proficient in HubSpot, Google Ads, Google Analytics, SEO/SEM tools.
• Strong writing and communication skills.
• Understanding of SEO best practices (HTML, CSS, site structure).
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere).
• An analytical mindset with data-driven decision making.
• Video editing and photography experience a plus.
• Familiarity with SAP Hybris is a plus.

Qualifications

• Bachelor’s degree in Marketing, Communications, or equivalent experience.
• 3–5 years in eCommerce, digital marketing, or product content management.
• Proficient in HubSpot, Google Ads, Google Analytics, SEO/SEM tools.
• Strong writing and communication skills.
• Understanding of SEO best practices (HTML, CSS, site structure).
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere).
• An analytical mindset with data-driven decision making.
• Video editing and photography experience a plus.
• Familiarity with SAP Hybris is a plus.

Skills

• Proficient in HubSpot, Google Ads, Google Analytics, SEO/SEM tools.
• Strong writing and communication skills.
• Understanding of SEO best practices (HTML, CSS, site structure).
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere).
• An analytical mindset with data-driven decision making.
• Video editing and photography experience a plus.
• Familiarity with SAP Hybris is a plus.

Benefits

• Medical, Dental, and Vision Insurance.
• Company-paid Life Insurance.
• Short- and Long-Term Disability Supplemental Benefits.
• 401(k) with Company Match (eligible Day 1).
• Paid Time Off and Holidays.
• Stable, growth-oriented company culture.
• Tuition Reimbursement.
• Employee Discount Program.
• Parental Leave Program.
• Referral Bonuses.