eCommerce Digital Marketing Specialist

About the role

The eCommerce Digital Marketing Specialist plays a key role in shaping Würth Baer Supply Company's digital presence. This position blends digital marketing, product content optimization, SEO/SEM strategy, and creative production. You’ll manage product listings, online campaigns, and site performance. You’ll collaborate cross-functionally with marketing, IT, product management, and sales teams. Occasional sales ride-alongs will offer firsthand insight into customer needs and industry trends.

Responsibilities

• Manage online sales operations and strategies to increase traffic, conversions, and revenue.
• Oversee eCommerce operations including product listings, descriptions, images, and pricing.
• Monitor and analyze KPIs such as sales, website traffic, and conversion rates.
• Collaborate with supply chain, merchandising, and fulfillment teams.
• Coordinate with customer service to improve post-purchase support.
• Product Content & SEO
• Optimize and maintain product content for clarity, engagement, and SEO.
• Write keyword-rich titles, descriptions, and metadata.
• Use Adobe Photoshop for product imagery.
• Manage and improve local SEO (Google My Business, citations, listings).
• Monitor algorithm updates and SEO trends.
• Develop product hierarchy, taxonomy, and attributes.
• SEM & Digital Advertising
• Plan, execute, and optimize PPC/SEM campaigns (Google Ads, Bing Ads).
• Create ad copy and landing pages.
• Use Google Analytics, SEMrush, and similar tools.
• Test and iterate to improve ROI.
• Marketing Automation & Campaigns
• Use Constant Contact and BigCommerce to run automated email campaigns and workflows.
• Maintain list hygiene and compliance with CAN-SPAM and GDPR.
• Produce analytics dashboards and performance reports.
• Align campaigns with customer journey touchpoints.
• Creative Content & Media
• Design and produce print/digital collateral such as flyers, features, and catalogs.
• Edit videos, capture photography, and create visual assets for web/social.
• Support product management and sales with marketing materials.
• Collaboration & Cross-Functional Work
• Partner with product management, IT, and marketing teams.
• Engage with sales to understand customer challenges and opportunities.
• Manage multiple priorities in a detail-oriented, fast-paced environment.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, or equivalent experience.
• 3–5 years in eCommerce, digital marketing, or product content management.
• Proficient in HubSpot, Google Ads, Google Analytics, SEO/SEM tools.
• Strong writing and communication skills.
• Understanding of SEO best practices (HTML, CSS, site structure).
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere).
• Analytical mindset with data-driven decision making.
• Video editing and photography experience a plus.
• Familiarity with SAP Hybris is a plus.

Benefits

• Medical, Dental, and Vision Insurance
• Company-paid Life Insurance
• Short- and Long-Term Disability Supplemental Benefits
• 401(k) with Company Match (eligible Day 1)
• Paid Time Off and Holidays
• Stable, growth-oriented company culture
• Tuition Reimbursement
• Employee Discount Program
• Parental Leave Program
• Referral Bonuses