E-commerce Content Strategist (Beauty & Luxury）

About The Role

We are looking for a Performance Creative Strategist who understands that today's best-performing ads are built on insights—not guesswork. This role sits at the intersection of performance marketing, consumer psychology, creative strategy, and e-commerce. You will be responsible for developing creative concepts that drive customer acquisition and revenue across Meta, TikTok, YouTube, Pinterest, Google, and other paid media channels. Working closely with our paid media buyers, designers, video editors, creators, and brand teams, you will transform performance insights into compelling ad creatives that convert.

What You'll Accomplish

• Own the creative strategy behind our paid media campaigns, including:
  • Performance Creative Strategy
  • Develop creative strategies designed specifically to improve ROAS, lower CPA, and increase conversion
  • Build creative concepts based on audience insights, competitor analysis, and platform trends
  • Translate marketing objectives into scalable creative frameworks
  • Partner closely with media buyers to identify creative opportunities from campaign performance
  • Build creative testing roadmaps that continuously improve campaign efficiency
• Consumer & Audience Research
  • Become the expert on the customer
  • Identify: Customer pain points, Purchase motivations, Emotional triggers, Objections preventing purchase, Purchase occasions, Customer personas, Consumer language and messaging
  • Translate these insights into creative angles that resonate with different audience segments
• Creative Angle Development
  • Own the strategic thinking behind every ad
  • Develop: Winning hooks, Scroll-stopping first 3 seconds, Messaging hierarchy, Creative hypotheses, Offer positioning, Product storytelling, Problem/Solution narratives, UGC concepts
  • Own the strategic thinking behind every ad
  • Develop test matrices examples include: Before & After, Founder Story, Expert Authority, Social Proof, Product Demonstration, Lifestyle, Educational, Myth vs. Fact, Comparison, Testimonials, Trending Concepts
• Creative Brief Development
  • Create detailed creative briefs for designers, editors, photographers, creators, and UGC talent that include:
  • Target audience, Customer insight, Creative objective, Hook direction, Messaging hierarchy, Script outline, Visual references, CTAs, Success KPI
  • Ensure every asset is built with a clear testing hypothesis
• Paid Social Creative Optimization
  • Continuously improve creative performance through structured testing
  • Analyze metrics including: Thumb-stop rate, Hook rate, Hold rate, CTR, CPA, CPC, CPV, CVR, ROAS, Frequency, Creative fatigue
  • Identify why creatives succeed or fail and recommend next iterations based on data
• Creative Testing Framework
  • Develop structured testing plans across: Hooks, Headlines, Offers, Formats, Messaging, Creators, UGC, Product demonstrations, Video lengths, Static vs. motion, Lifestyle vs. educational content
  • Maintain an organized testing library and document key learnings to scale winning concepts across brands
• Cross-functional Collaboration
  • Partner with: Paid Media, Creative Design, Video Production, Influencer Marketing, Brand Marketing, E-commerce CRM, Social Media to ensure creative aligns with campaign objectives while maintaining premium brand standards

Qualifications

• 3+ years of experience in performance creative strategy, paid social creative, growth marketing, or e-commerce marketing
• Experience working with beauty, skincare, luxury, wellness, fashion, or premium consumer brands
• Proven success creating performance-driven creative for Meta and TikTok campaigns
• Strong understanding of the direct-to-consumer (DTC) customer journey
• Experience partnering with paid media teams to optimize creative performance
• Able to interpret campaign data and translate insights into creative recommendations
• Excellent creative briefing and communication skills