Web and Digital Content Strategist

About the role

KET is Kentucky’s only statewide media organization, broadcasting into 8 states and 10 media markets. They offer high-quality PBS programming and annually produce hundreds of hours of award-winning local productions and educational resources.

Responsibilities

• Plan, publish and maintain accessible, engaging web and digital content aligned with brand standards and audience needs across digital properties.
• Serve as a WordPress content strategist and publisher, creating and updating pages, layouts and content components across agency sites.
• Apply UX, accessibility (WCAG 2.1), SEO and information architecture best practices to improve user-facing clarity, navigation and discoverability.
• Collaborate with internal teams to translate marketing, programming, education and promotional priorities into effective digital content.
• Support digital storytelling by integrating video, multimedia and platform-specific content across web properties and related channels.
• Participate in site audits, content reviews and UX assessments across KET.org and other digital properties.
• Support project planning and coordination using tools such as Monday.com and Microsoft applications.
• Contribute to and support digital promotion and social media efforts across platforms including websites, YouTube, Facebook, Instagram, X, LinkedIn and emerging or relevant channels, as needed.
• Stay informed on digital trends, tools and workflows, including opportunities to improve efficiency and organization through AI.
• Utilize Google Analytics and other data sources to understand content performance, make recommendations and develop supporting reports.
• Assist with broader digital content projects and other Marketing functions as needed.
• Coordinate with other managers and members of the Marketing Division to plan and develop various agency communications, special projects, and initiatives as necessary based on Marketing priorities.

Requirements

• Bachelor’s degree in related field plus a minimum of two years of experience in managing web content and digital platforms or an equivalent combination of education, training, and experience is preferred.
• Strong organizational skills, attention to detail and ability to manage multiple priorities.
• Experience publishing and managing digital content on CMS platforms (specifically WordPress) and digital properties.
• Working knowledge of UX principles, accessibility standards, SEO fundamentals and digital content best practices.
• Experience using analytics and performance data, including tools such as Google Analytics, to inform content decisions.
• Experience using project management tools such as Monday.com and Microsoft applications.
• A collaborative, adaptable and curious approach to work.
• Ability to work independently, as part of a team and across departments.
• Professional dress required.
• Available on a flexible schedule including occasional evenings and weekends.

Qualifications

• None specified

Skills

• Content Strategy
• WordPress
• User Experience (UX)
• Accessibility Standards
• Search Engine Optimization (SEO)
• Information Architecture
• Project Management
• Google Analytics
• Digital Storytelling
• Video Integration
• Multi-Channel Promotion
• AI Utilization
• Data Analysis
• Collaboration
• Flexibility

Benefits

• Flexible Schedule
• Paid Time Off
• Health Insurance Plan Selections
• Retirement Savings Options

Pay
Not specified

Schedule
Not specified

Application Instructions
Connect with us now by applying at www.ket.org/jobs, and please send questions to [email protected].
We are an Equal Opportunity Employer.