Digital Content Strategist

Role Summary

The Digital Content Strategist is responsible for coordinating and maintaining accurate, complete, and compliant product content across PIM systems, retailer platforms, and B2B portals. This role owns day-to-day product content management within Salsify and related systems, including new item and vintage setup, product copy, imagery, Enhanced Content, and asset readiness to ensure products are correctly represented across consumer-facing and trade environments.

Essential Duties and Responsibilities

• Create, maintain, and monitor all Enhanced Content modules, ensuring accuracy, brand consistency, compliance, and timely updates across platforms.
• Audit content health and performance across key retailer and distributor websites, leveraging tools such as Profitero and partnering with the eCommerce team to identify syndication gaps and optimization opportunities.
• Continually optimize images, video, copy, and SEO to ensure best practices are followed across all products, and regularly report on performance metrics and insights.
• Support marketing by creating and optimizing brand product copy for innovation, Salsify, and retailer-facing use, while monitoring retailer requirements and competitor content through ongoing research and audits to identify opportunities to enhance product content, digital shelf images, creative assets, and executional best practices.
• Work closely with eCommerce, Digital, Sales, Marketing, and Operations teams to implement best practices for creating and managing visual assets, including collaborating with agency partners and directly adjusting or creating assets as needed (resizing, swapping bottle shots, light edits).
• Own the process of new item and vintage setup, as well as ongoing product content updates, within Salsify (full portfolio) and other systems as required.
• Manage and maintain the Master Request File to ensure complete, accurate, and launch-ready product content.
• Provide support with asset requests, product imagery, and content pulls for retailer programs, innovation initiatives, and brand teams.
• Assist with campaign setup, management, cross-functional communication, and post-campaign recaps as assigned.

Education, Experience, & Skills

• Highest level of proficiency in Microsoft Office (Word, PowerPoint, Excel) and comfort learning and working within additional company software platforms.
• Bachelor’s degree or equivalent relevant work experience enabling successful performance of job responsibilities. Equivalent experience may include supplier, distributor, or wine/CPG industry roles.
• Project management experience, including managing large product catalogs and navigating diverse retailer and distributor requirements.
• Strong analytical and research skills, with the ability to identify issues, evaluate options, and communicate solutions clearly.
• Strong written communication skills, with the ability to develop clear, accurate reports, correspondence, and presentations as needed.
• Strong verbal communication and interpersonal skills, with the ability to present information professionally and respond effectively to questions from internal teams, customers, and external partners.
• Demonstrated ability to learn new tools, systems, and processes quickly, with strong technical curiosity and comfort working across evolving platforms and technologies.
• Proactive, scrappy, and execution-focused, with a bias toward action, problem-solving, and figuring things out rather than waiting for perfect direction.
• Highly adaptable and comfortable switching between priorities and responsibilities as business needs change, with a strong team-first mindset and consistent follow-through on commitments.