Digital Media Strategist

Key Role Responsibilities

• Lead our global clients with strategic recommendations to deliver their digital revenue, website visitation, and direct booking targets
• Participate in the education, adoption and delivery of the RevRaise Perform (Paid Media service) offering to AZDS clients
• Maintain core media competencies; stay ahead of emerging media trends, best practices and hospitality marketing trends
• Build and present digital media plans, budgets and channel recommendations; assess new channels and identify opportunities for continuous optimization
• Campaign Management – Oversee campaign timelines, deliverables, and resources to ensure seamless execution of marketing campaign strategies
• Paid Search & Paid Social – Develop, implement, and optimize paid search (Google Ads) and paid social (Facebook, Instagram, etc.) campaigns to deliver on specific campaign objectives
• Budget Management – Efficiently allocate and manage digital ad budgets across multiple clients to meet performance goals
• Data Analysis & Reporting – Analyze key performance metrics, generate reports, and provide actionable insights to improve campaign performance
• Write copy and create marketing messaging for various digital content executions

Desired Skills

• Proven experience building and managing paid ad campaigns across a range of media platforms: Google (Search, PMAX and Hotel Ads, preferred), Meta Ads (Facebook, Instagram, WhatsApp), TikTok, LinkedIn Ads, and other paid media platforms
• In addition to campaign setup and management, specific experience desired: setting up new ad accounts, managing methods of payment, troubleshooting common advertising account issues
• Programmatic Display (and CTV) campaign planning and execution with full-service DSP partners
• Strong analytical skills with the ability to interpret data, identify trends, and optimize campaigns accordingly
• Familiarity with Google Analytics, Google Tag Manager, and other marketing analytics tools
• Proficiency in CMS platforms (e.g., WordPress, Shopify, HubSpot)
• Excellent communication and client-facing skills
• Strong project management abilities with attention to detail and the ability to multitask

Essential Qualities

• Data-driven - An understanding of all paid advertising key performance indicators (KPIs). The ability to understand the data, connect results to tactics, recommend optimizations, and test/interpret campaign results
• Proactive Ownership - Personal ownership of the process and the outcome – regardless of how the work needs to be completed and who must be involved, a successful individual in this role will take ownership of every step in the process from planning through execution. No task is too big or too small

Compensation and Benefits

• Competitive salary based on experience and location
• Flexible time off policy – no set limit per employee
• Hybrid work opportunity
• 401(k) with employer match
• Health insurance
• Dental insurance
• Vision insurance
• Company sponsored life insurance
• Paid time off for all major holidays

How to Apply

Please submit your resume and cover letter.