Digital Media Strategist

This role is responsible for overseeing the development, promotion, and audience growth of the Haslam College of Business podcast, Office Hours: Business Edition, and related digital marketing campaigns. The podcast has grown significantly and now requires a dedicated resource to lead marketing strategy and audience development efforts. This individual will serve as the primary owner of podcast promotion across YouTube, social media, digital advertising, email campaigns, and other digital channels.

About the role

The role blends content strategy, digital storytelling, marketing writing, social media management, analytics, and audience engagement to expand the reach and impact of podcast programming.

Responsibilities

• Develop and execute marketing strategies for podcast promotion
• Create written and visual promotional content
• Manage podcast social media channels
• Analyze campaign performance and report results to stakeholders
• Research content opportunities
• Coordinate content calendars
• Collaborate with hosts, guests, marketing teams, and agency partners

Skills

• Podcast Marketing & Promotion
• YouTube Marketing & Video Promotion
• Social Media Management
• Digital Advertising
• Marketing Strategy & Analytics
• Content Creation & Marketing Writing
• Podcast production workflows
• Media outreach / PR experience
• Email marketing campaigns
• Guest coordination
• Higher education marketing experience
• SEO / GEO / AEO optimization
• Audio and video editing knowledge
• Google Analytics, Looker Studio, Power BI
• WordPress
• Community engagement
• Content calendars and editorial planning

Qualifications

Experience level: Intermediate

Pay

The pay range for this position is $21.93 - $39.48 per hour.

Benefits

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include:

• Medical, dental, and vision insurance
• Critical Illness, Accident, and Hospital coverage
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short- and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation, or Sick Leave)

Schedule

This is a hybrid position based in Knoxville, TN. The role is structured as a Contract to Hire opportunity.