Digital Media Strategist

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We tailor our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities.

About Hybrid

Recently acquired by EAB, Hybrid is a globally recognized and award-winning agency that operates as a full-service marketing partner for the education sector, connecting universities with students worldwide. Powered by unrivaled insight, advanced technology, and AI-driven enrollment strategies, our integrated marketing solutions help education brands grow. We tackle the sector’s toughest challenges head-on and continuously strive for excellence, staying on the pulse of emerging trends.

When you join our division of EAB, you become part of a tight-knit, ambitious, supportive, and rapidly growing team. You’ll work on big ideas with talented colleagues who respect your input, challenge your thinking, and push you to do your best work.

Primary Responsibilities

• Support Senior Account Managers in managing the day-to-day relationships for a portfolio of strategic higher education partners, ensuring a high level of service and partner satisfaction.
• Support partners throughout the full campaign lifecycle, from discovery and planning through campaign launches, optimization, reporting, and renewal discussions.
• Coordinate the internal project management of integrated marketing campaigns by managing campaign assets, timelines, launch schedules, deliverables, and cross-functional workflows to ensure successful execution.
• Collaborate closely with Paid Media, Creative, Research & Insights, and Production teams to ensure campaigns are delivered on time, within budget, and aligned with partner goals.
• Develop campaign insights, performance summaries, and strategic recommendations to support partner meetings, business reviews, and ongoing optimization efforts.
• Translate campaign data into meaningful insights and benchmarking that demonstrate performance, identify opportunities, and support reporting to partners.
• Monitor campaign progress, proactively identify risks or roadblocks, and coordinate solutions to keep projects on track.
• Identify opportunities to strengthen existing partner relationships through additional services, products, or strategic initiatives.
• Support business development efforts by contributing to proposals, presentations, and onboarding activities for new partners.
• Stay informed on higher education marketing trends, digital advertising best practices, and emerging technologies to better support partners.

Basic Qualifications

• Bachelor's Degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• 2–4+ years of experience in Account Management, Client Success, Project Management, or another client-facing role.
• Experience working with digital marketing campaigns and interpreting campaign performance data.
• Strong organization and project management skills with exceptional attention to detail.
• Excellent written, verbal, and presentation communication skills.
• Demonstrated ability to build lasting client relationships.
• Solutions-oriented mindset with the ability to prioritize multiple projects in a fast-paced environment.
• Willingness to travel to partner meetings as needed.

Ideal Qualifications

• Experience working within a digital marketing or advertising agency.
• Experience supporting higher education or other mission-driven organizations.
• Familiarity with Google Ads, Meta, LinkedIn, display advertising, programmatic media, or similar digital marketing channels.
• Experience using Google Analytics (GA4) or other analytics platforms.
• Understanding creative development and integrated marketing campaign execution.
• Experience presenting campaign results and recommendations to external stakeholders.

Benefits

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20+ days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services and resources available to all employees and immediate family
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
• Fertility treatment coverage and adoption or surrogacy assistance
• Paid parental leave with phase back to work program for birthing and non-birthing parents
• Access to milk shipping service to support nursing employees during business travel
• Discounted pet health insurance coverage for dog and cat family members
• Company-provided life, AD&D, and disability insurance
• Financial wellness resources and membership in a robust employee discount program
• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities